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French/West/Vaughan

112 E. Hargett Street, Raleigh, NC 27601

919/277-1176

[email protected]

www.fwv-us.com

Employees: 130+. Founded: 1997.

Agency Statement:

French/West/Vaughan (FWV) is the Southeast's leading public relations, public affairs, advertising and digital media agency, a distinction it has held since 2001. FWV is ranked No. 21 on the list of the nation's largest PR firms (2023 O'Dwyer's Ranking of Top U.S. PR Firms) and has been in the top 20 for more than two decades. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 25 National Agency of the Year honors over the past quarter century.

The firm is led by Chairman & CEO Rick French, President David Gwyn and Chief Operating Officer Natalie Best. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency The Millerschin Group (Greater Detroit); pet and animal health practice FWV Fetching; outdoor, ski, fashion, technology and consumer brand marketing agency CGPR (Greater Boston) and feature film development imprint Prix Productions. FWV employs more than 130 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C., headquarters and offices around the country.

FWV is also a partner in IPREX, a $380 million+ network of global communication agencies, with 1,600 staff and 110 offices worldwide.

FWV maintained Top Five national rankings in three key practice areas in the latest O'Dwyer's rankings: Entertainment (No. 3); Beauty, Fashion & Lifestyle (No. 4); and Sports (No. 5). The agency also ranks in the Top 10 in four additional areas: Agriculture (No. 7); Purpose & Corporate Social Responsibility (No. 10); Restaurants (No. 10) and Travel, Hospitality & Economic Development (No. 10).

In addition to its National Agency of the Year honors, FWV has amassed more than 1,500 PR, advertising and digital marketing awards on behalf of its blue-chip client roster. It is the most-decorated agency in the history of the Southeastern U.S. It has also become one of the nation's go-to agencies for issues management and crisis counseling work, having defended the reputation of dozens of high-profile individuals, institutions, companies and associations.

Rick French, chairman & CEO; David Gwyn, president; Natalie Best, COO

Clients Include:

3Flow
Advertising Checking Bureau, Inc.
Airwayz
ABB
American Addiction Centers
American College of Veterinary Ophthalmologists
American Pet Products Assn.
AutoFi
Battle of the Bands
BOA Nutrition
Bordallo Pinheiro
BurgerFi
Cary, NC
Case Knives
City of Durham (NC)
Coastal Conservation Assn. of NC
Concord Hospitality Enterprises
Crazy
Derma E
Eaton
First Nation Group
Freedom Solar Power
Healthy Pet
Hercules Electric Mobility
Houdini
HR Florida
HYER Boots
I-CAT
Kalyani Mobility Drivelines
Kettering University
Kontoor Brands (Wrangler)
Lacks Enterprises, Inc.
Land
LG Energy Solution
Lowa
Lumos
Marketing.com
Melitta
Mitsubishi Electric
Moosejaw
NC Dept. of Transportation
Net Virta
Nite Ize
Octapharma Plasma
PBS North Carolina (formerly UNC-TV)
Proximo (Pendleton Whisky)
PSCU
Ride for Mental Health
SMAC Corporation
Teen Cancer America
TFS HealthScience
The V Foundation for Cancer Research
Trammel Crow Company
Tread Lab
Trere Innovations
Turnbridge Equities
Visit Greenville, NC
Vista Alegre
Wilmington and Beaches CVB
Wolfspeed
Woolmark

French/West/Vaughan in the news with O'Dwyer's:

•	Accounts in Transit: F|W|V Picks Up PureTalk's Program to Support Veterans Wed., Oct. 18, 2023 ...that will provide financial support for more than 6,500 U.S. Veterans and their families. FWV is leading all U.S. national, regional and local media relations outreach for the program,...

•	Accounts in Transit: F|W|V Makes It Into Guinness World Records Thu., Sep. 14, 2023 ...in honor of National Literacy Month, which encourages everyone to pick up a book. FWV ’s scope of work includes coordinating media interviews with talent globally. This year’s record breakers...

•	Ads Are Best Way to Reach Pet Owners Wed., Aug. 9, 2023 ...out about new pet-related products and brands, according to a new survey commissioned by FWV Fetching. The survey, which was conducted by The Harris Poll from June 28-30, asked 1,493...

•	Andrew Jackson's Hermitage Picks F|W|V Tue., May 16, 2023 ...Hermitage is a living, thriving touchstone of history, and we are excited to have FWV on board to raise public awareness about all we have to offer,” said Andrew...

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Accounts in Transit: French/West/Vaughan Picks Up AirWayz Thu., May 11, 2023 ...that connects subscribers with professional athletes, offering exclusive access to instructive and motivational content. FWV ’s work has already produced coverage in Forbes following the platform’s official launch in April. AirWayz contributors...

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News of Firms: Aria Marketing Partners with Escalate PR Tue., Mar. 14, 2023 ...administrative, operational, and financial management centralized, OrthoPatients can focus on its core services for growth." FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/​marketing, celebrates its 20th anniversary this...

•	Accounts in Transit: Nickerson Picks Up WiredScore Wed., Feb. 8, 2023 ...and dance team showcase in the world, which took place in Atlanta on Feb. 4.  FWV ’s services included strategic PR planning, message development and targeted media relations. The agency also...

•	FWV Acquires The Millerschin Group Tue., Jan. 3, 2023 ...counts Mitsubishi Electric Automotive America, LG Energy Solution, Eaton, and SMAC Corp. among its clients. FWV chief Rick French, a Detroit-area native, said he’s “been looking for an opportunity to...

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Accounts in Transit: F/W/V Picks Up Coastal Conservation Assn. of North Carolina Wed., Sep. 28, 2022 ...broad-based support for the protection and restoration of North Carolina’s declining coastal fisheries resources. FWV is also handling strategic messaging development, web design, advertising and video production for the...

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News of Accounts: French/West/Vaughan Picks Up The Advertising Checking Bureau Thu., Aug. 4, 2022 ... French/​West/​Vaughan picks up The Advertising Checking Bureau, which offers turnkey channel marketing solutions. FWV will provide strategic PR planning, messaging development and targeted outreach to key industry contacts,...

•	Accounts in Transit: French/West/Vaughan, CGPR Land Reima USA Tue., Jun. 14, 2022 ...support for Reima USA, Inc., a 78-year-old Finnish brand that produces sustainable activewear for kids. FWV and CGPR will provide Reima with strategic PR planning, messaging development, and trade and...

•	PR Firms Report Robust 29.7% Growth in '21 Fri., Mar. 25, 2022 ...to elevate their message and on-air appearance for the nation's top-tier broadcast outlets," said Sparrer.   FWV Rises Above Social Unrest Rick French French|West|Vaughan achieved 10.8 percent growth in 2021 to $36.7M as...

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On the Move: Libra Group Names Emily Teitelbaum CCO Mon., Feb. 7, 2022 ...to chief financial officer. Cait Brauner French/West/Vaughan hires Cait Brauner as associate vice president. Brauner comes to FWV from Sovereign Brands Fine Wines & Spirits, where she was communications director, working closely...

•	Accounts in Transit: FWV Fetching Scoops Up DocuPet Tue., Jan. 25, 2022 ... FWV Fetching, the division of French/​West/​Vaughan dedicated to pet and animal health PR/​marketing, is selected to support DocuPet,...

•	On the Move: French/West/Vaughan Ups Pilewski, Goodwin-Fullerton Wed., Jan. 19, 2022 ...senior vice president at CGPR, the agency’s Greater Boston office. Pilewski has been with FWV since 2004, most recently serving as senior vice president. She leads integrated marketing strategies...

•	News of Firms: French|West|Vaughan Acquires Stake in Big Picture PR Tue., Nov. 16, 2021 ...Francisco office, while its Los Angeles and New York offices will combine with existing FWV offices in those cities in 2022. Amy Cunha, who founded Big Picture PR in...

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On the Move: GCI Health Picks Petigrow for Chief Growth Officer Thu., Jun. 3, 2021 ...practice. Megan French French/West/Vaughan hires Megan French as influencer and experiential marketing manager. French comes to FWV from Lindsey Landman Events, where she served as events manager and social media directors....

•	Accounts in Transit: FWV Launches Devil's Advocate Wed., Jun. 2, 2021 ...effort between pop star Iggy Azalea and private-equity backed beauty and cosmetic company Merveilleux Beauty. FWV chief executive Rick French will serve as a special advisor to the company. His...

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Accounts in Transit: Omnicom Scoops Up Royal Philips Health Tech Work Tue., May 25, 2021 ...& Sons Cutlery Company, a family-run Bradford, PA-based manufacturer of everyday carry pocket knives. FWV will manage the brand’s public relations and influencer marketing efforts in partnership with CGPR, its...

•	On the Move: Stratacomm Names Housier Director of People and Culture Tue., Apr. 20, 2021 ...services and food and beverage industries. Knepper, who was previously VP, also helps oversee FWV Fetching, the division of ...

•	Accounts in Transit: CGPR Picks Up Bern, Crazy, Softies by Paddi Murphy Thu., Apr. 1, 2021 ...its U.S. offerings this fall; and Softies offers loungewear, sleepwear and robes. Acquired by FWV in 2020, CGPR also works with such outdoor brands as adidas Terrex, Birkis, Helly...

•	Accounts in Transit: FWV Fetching Picks Up American Pet Products Assn. Mon., Mar. 15, 2021 ... FWV Fetching, picks up American Pet Products Assn. The shop, which is French/West/Vaughan's pet and...

•	On the Move: Gunpowder Adds Kantner Mon., Mar. 1, 2021 ...Beitz French/​West/​Vaughan promotes Molly Beitz to art director and Deegan Mundy to senior producer. Beitz joined FWV in 2014, and was previously associate art director. She has worked with clients in...

•	Accounts in Transit: French/West/Vaughan Lands Reborn Clothing Tue., Feb. 23, 2021 ... French/​West/​Vaughan lands Reborn Clothing Co. to support the brand’s integrated marketing strategy development and execution. FWV kicked off its work with the brand in January. Reborn Clothing Co. is a...

•	Accounts in Transit: Emerald Isle of Caribbean Taps Zapwater Tue., Feb. 16, 2021 ...equity firm Sherpa Collaborative to handle public relations efforts for the organization and multiple associated brands. FWV has already begun work on behalf of the firm, with an initial focus on...

•	On the Move: Edelman Adds Ryan to Crisis Team Thu., Feb. 11, 2021 ...paid media director; and Danny Nowell to content strategy director. Quesinberry has been with FWV since 2015, previously serving as director of social media and influencer marketing. Lavric joined...

•	On the Move: French|West|Vaughan Ups Swanson Tue., Jan. 19, 2021 ... Rachel Swanson French/​West/​Vaughan promotes Rachel Swanson to senior VP. Swanson, who first joined FWV in 2012, most recently served as VP. She oversees an clients in sectors ranging...

•	Accounts in Transit: FischTank Lands SunHydrogen Thu., Dec. 3, 2020 ...a focus on increasing awareness of the brand, its history, products and retail locations, FWV will work to further solidify Moravian Bake Shop owners the Wilkerson family as the...

•	Accounts in Transit: F|W|V Promotes Fall Travel to NC Beach Resorts Tue., Oct. 13, 2020 ...the New Summer,” a campaign promoting fall travel to the North Carolina resort area.  FWV ’s work for the client includes earned media outreach, social media and blog content development....

•	Accounts in Transit: French/West/Vaughan Picks up Reflexion Fri., Aug. 21, 2020 ...has been selected as agency of record for Reflexion, a cognitive sports training system. FWV has already initiated work on behalf of Reflexion to generate awareness of the system’s...

•	Accounts in Transit: French|West|Vaughan Boosts Quest in Carolinas Wed., Jul. 22, 2020 ...selected by Quest Diagnostics to support the company’s growth in North and South Carolina. FWV has already kicked off its work for Quest, with a focus on sharing news...

•	News of Firms: PAN Communications Revamps Website Thu., Jun. 25, 2020 ...spring 2020 graduates facing an unusually challenging job market. The six individuals that make FWV ’s inaugural apprentice class have each been assigned a mentor who will teach them the...

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Accounts in Transit: Rogers & Cowan PMK Partners with Girl Scouts Wed., Jun. 17, 2020 ...been selected as agency of record for Nutramax Laboratories Consumer Care’s Avmacol nutritional supplements. FWV will work alongside the Avmacol marketing team in Lancaster, SC, raising brand awareness and educating...

•	'Lockdown' to Drive Outdoor Activity Brands Fri., May 15, 2020 ...method of introducing and marketing products, the importance of virtual platforms will grow. CGPR and FWV are working to capitalize on the turn toward the outdoors, with “Reach Out,” a...

•	Accounts in Transit: French|West|Vaughan Scoops Up Healthy Pet Tue., May 12, 2020 ...small animal bedding and litter products from sustainably sourced, responsibly rescued natural plant fiber. FWV and ...

•	News of Firms: French|West|Vaughan Acquires CGPR Thu., Feb. 6, 2020 ...1993, will continue to lead the agency, which will be known as CGPR, an FWV Agency. Former energy, conservation and urban recreation lobbyist, Goddard has also worked at Carl...

•	Accounts in Transit: Marino Adds New York City Hospitality Alliance Wed., Jan. 29, 2020 ...addition to spreading awareness about RealEats through core public relations and social media efforts, FWV has initiated a partnership with former New York Giants, Jacksonville Jaguars and Oakland Raiders...

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Accounts in Transit: Trevelino/Keller Picks Up Pat Summitt Leadership Group; IMARS Communications Handles Russian Companies at China Import Expo in Shanghai; French|West|Vaughan Tunes into Sound Royalties; Marino Adds Trio Tue., Oct. 22, 2019 ...copyrights. It represents a range of music professionals that includes Lil Wayne and Pitbull. FWV ’s roster of clients and projects in music and entertainment includes Eastwind Marketing Group (Salt-N-Pepa,...

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News of Firms: Vested Teams with Asset TV; Szabo Hangs Shingle; FWV's Rick French is Exec Producer of 'The True Don Quixote' Comedy Film Fri., Sep. 27, 2019 ...also launched Prix Productions, a motion picture production and development company (as well as a business unit of FWV ) with offices in Raleigh, NC and Los Angeles. The agency says that Prix Productions...

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Accounts in Transit: Osborn Barr|Paramore Sings Praises of Missouri; French|West|Vaughan Rolls Wrangler Ad Blitz; 5W PR Handled Indie Beauty Expo NYC; Sonnhalter Adds Cleaning Technologies Group Mon., Sep. 9, 2019 ...for Wrangler, is working with the company to launch a new global advertising campaign. FWV is also managing all integrated marketing efforts for the brand. The WEAR WITH ABANDON™...

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Accounts in Transit: Weber Shandwick Reps USAA; French/West/Vaughan Promos Sercy Spiked Seltzer; Zapwater Goes To Packed Party Mon., Aug. 5, 2019 ...Sparkling to provide support for the brand’s initial launch into the spiked seltzer market. FWV will provide Sercy with public relations support, as well as social media counsel and...

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Awards & Events: Martin Sorrell's MediaMonks Scores Web Award; FWV Fetching's Kristen Levine Honored; Museum of PR Hosts Adam Ritchie Thu., Jul. 11, 2019 ...weekly, monthly and annual voting, and the campaign can still win in those categories. Kristen Levine FWV Fetching president Kristen Levine has been selected by Pet Age, a business to business...

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Accounts in Transit: Uproar Wins ABC Fine Wine & Spirits; French|West|Vaughan Lures Travellers to Greenville; Version 2.0 Adds ETQ, Opengear Wed., Jul. 10, 2019 ...agency of record by the Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC). FWV will collaborate with Visit Greenville, NC on the development of a creative campaign for...

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Accounts in Transit: Version 2.0 Communs. Lands SpotOn Dog Containment System; BackBay Wins StoneShot; Carolyn Izzo Adds Bibigo Korean Food; F|W|V Gets Wrapmaster Tue., May 7, 2019 ...forward for Wrapmaster,” the company’s sales director for North America Karl Watson said, calling FWV “the ideal partner to help us capitalize on the opportunity provided by the country’s...

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On the Move: Hamilton Place Hires Bryan DeAngelis, Stephanie Walstrom; F|W|V Recruits Cary Cox; Taft Communs. Ups Connie Ludwin Thu., Apr. 25, 2019 ...of Natural and Cultural Resources, overseeing marketing for natural, cultural, tourism and historic destinations. FWV has also hired Heather Scatamacchia as Vice President – Finance and Kerry Branon as group account director for...

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Accounts in Transit: Rubenstein Adds Alvarez-Diaz & Villaion of Puerto Rico; FWV Fetching Scoops Up Vets Pets; Carolyn Izzo Adds Wine/Resorts; RMD Advertising Munches on THINSTERS, ParmCrisps Thu., Apr. 11, 2019 ...working to build resilient, sustainable and affordable housing to restore and protect Puerto Rico’s future.  FWV Fetching, the pet and veterinary practice of French/West/Vaughan, has signed on to provide ongoing...

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On the Move: Sabrina Levine Communications Adds Vet Karen Amster-Young; International Dairy Foods Assn. Recruits Matt Herrick: French|West|Vaughan Ups Kristen Levine Mon., Apr. 1, 2019 ...communications and reputation management activities. Kristen Levine French/West/Vaughan has appointed Kristen Levine president of its pet and veterinary practice, FWV Fetching. Levine had previously served as the division’s senior vice president. She founded Fetching...

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On the Move: F|W|V Names Natalie Best First COO; LEWIS Hires Gerard LaFond, Megan Maguire; MERGE Atlanta Recruits Joanna Horn; Allied Global Marketing Taps Rick Gomes for National Publicity Director Fri., Mar. 22, 2019 ... Natalie Best French/West/Vaughan has named Natalie Best as its first chief operating officer. Best has been with FWV since 2002, most recently as executive vice president and director of client services. She...

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Accounts in Transit: French|West|Vaughan Books FlipTix; Trevelino/Keller Lands Revegy; jmpr Lands Edelbrock; BML PR Sails with Discover Boating Wed., Mar. 6, 2019 ... French|West|Vaughan has been retained by ticketing platform FlipTix for national and event-specific public relations support. FWV will direct media relations efforts for FlipTix, starting by announcing its partnership with the...

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