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https://PadillaCo.com
Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work across deep areas of sector expertise in agriculture and environmental sciences, food, beverage and nutrition, health, technology and financial services, is consistently recognized by industry partners such as the PRWeek Awards, PRovoke IN2 SABRE Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities in the U.S. through its family of brands, which includes, SHIFT (performance communications), FoodMinds (food and nutrition affairs) and Joe Smith (brand strategy). As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with purpose at PadillaCo.com.
3M
Blue Cross and Blue Shield of Minnesota
Cargill
CommonSpirit Health
Dole Food Company
Edward Jones
Mayo Clinic
Medtronic
Prosciutto di Parma
Rockwell Automation
Sanofi Pasteur
U.S. Highbush Blueberry Council
Winnebago Industries
Padilla
1101 W. River Pkwy., Suite 400, Minneapolis, MN 55415
612/455-1700
[email protected]
https://PadillaCo.com
The agency helps clients transform by building, growing and protecting their brands and reputations worldwide through public relations, advertising, digital and social marketing, investor relations and brand strategy.
Employees: 250. Founded: 1961.
Agency Statement:
Matt Kucharski, pres.; Heath Rudduck, chief creative officer; Katina Shelton, VP, human resources; Rachel Rice, VP, finance; Tina Charpentier, exec. VP, client experience; Laura Cubillos, exec. VP, food, beverage + nutrition, FoodMinds; Jeff Wilson, VP, workplace culture; Rick Murray, exec. VP, channels + digital, SHIFT; Dave Heinsch, sr. VP, corporate advisory group; Lauren Tannenbaum, sr. VP, Joe Smith; Mariann Hohe, VP, insights + strategy
4 World Trade Center, 150 Greenwich St., 48th flr., New York, NY 10007
212/229-0500
Jen Dobrzelecki, sr. VP
120 St. James Ave., 6th flr., Boston, MA 02116
617/779-1800
Rick Murray, exec. VP
330 S. Wells St., 4th flr., Chicago, IL 60606
312/258-9500
Erin DeSimone, sr. VP
101 W. Commerce Rd., Richmond, VA 23224
804/675-8100
Rosalie Morton, sr. VP
1100 G St. NW, Ste. 805, Washington, DC 20005
202/684-6058
Maya Maroto, VP
456 Montgomery St., 15th flr., San Francisco, CA 94104
415/591-8400
Laura Cubillos, exec. VP
Clients Include:
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Blue Cross and Blue Shield of Minnesota
Cargill
CommonSpirit Health
Dole Food Company
Edward Jones
Mayo Clinic
Medtronic
Prosciutto di Parma
Rockwell Automation
Sanofi Pasteur
U.S. Highbush Blueberry Council
Winnebago Industries
Padilla in the news with O'Dwyer's:
| • | Social Influencers are Back and Brands are BenefittingThu., May 4, 2023...be more financially efficient—a win-win. *** Rosalie Morton is Senior Vice President, Consumer and Channels at Padilla .... |
| • | Better Business Through ComedyTue., May 2, 2023...to Plan: Strategic Planning in a Dynamic WorldMonique Waters, H2O Strategies FounderTina Charpentiar, EVP, Padilla Oct. 18, 2022 Overcoming Toxic Culture: Everyday Practices That Make a DifferenceDr. Kerry O’Grady, Faculty Director... |
| • | Tech Firms Saw 3.9% Uptick in 2022Wed., Apr. 19, 2023...on our list saw not just double, but triple-digit increases in net tech-related fees. Padilla , which came in at #18, racked up $14.6 million, up 176.4 percent from 2021’s... |
| • | On the Move: American Egg Board Hires Padilla Alum HoffmanTue., Apr. 4, 2023... Edward Hoffman The American Egg Board names former Padilla SVP Edward Hoffman as VP, marketing and communications. Hoffman joins AEB from The Varick Group, a... |
| • | PR Must Flip the ScriptMon., Mar. 20, 2023...to Plan: Strategic Planning in a Dynamic WorldMonique Waters, H2O Strategies FounderTina Charpentiar, EVP, Padilla Oct. 18, 2022 Overcoming Toxic Culture: Everyday Practices That Make a DifferenceDr. Kerry O’Grady, Faculty Director... |
| • | Sipping with the Sober CuriousTue., Mar. 7, 2023...and start sipping with the “sober curious.” *** Kristen Ingraham is Senior Vice President, Group Lead at Padilla .... |
| • | On the Move: 360PR+ Hires Armit as HR ChiefTue., Feb. 7, 2023...was most recently vice president of HR for AVENIR GLOBAL US brands AXON Communications, Padilla and SHIFT Communications. In her new position, she will direct all aspects of talent... |
| • | On the Move: Padilla Promotes Morton to SVP, ChannelsTue., Jan. 24, 2023... Rosalie Morton Padilla promotes Rosalie Morton to senior vice president, channels. Morton has been with the agency since... |
| • | Goodfuse's Dobrzelecki to Head Padilla's Health UnitTue., Jan. 10, 2023... Jen Dobrzelecki Goodfuse Communications president Jen Dobrzelecki has moved to Padilla , where she will join the agency’s healthcare practice as senior vp and group lead. Before... |
| • | Don't 'PR' Your FeedbackFri., Nov. 18, 2022...to Plan: Strategic Planning in a Dynamic WorldMonique Waters, H2O Strategies FounderTina Charpentiar, EVP, Padilla Oct. 18, 2022 Overcoming Toxic Culture: Everyday Practices That Make a DifferenceDr. Kerry O’Grady, Faculty Director... |
| • | When High-Impact, Rapid-Result Programs Take PriorityWed., Nov. 16, 2022...anticipated results and value to the business. *** Danielle Engholm is a Senior Vice President in Padilla ’s Technology Practice focusing on integrated B2B marketing, PR and digital communications across industrial, heavy... |
| • | The 'Great Retirement': A Thought Leadership OpportunityWed., Oct. 26, 2022...for new and existing leaders? Yes! But organizations must look before they leap. At Padilla , we believe in three key tenets to introducing a new leader and formulating an... |
| • | Mission is Heartbeat of StrategyFri., Oct. 21, 2022...don’t work for all organizations,” Waters said. Waters was joined in the online discussion by Padilla EVP Tina Charpentier and moderator Tony Cheevers, customer success officer for survey-research consultancy and... |
| • | Accounts in Transit: Moleaer Picks PadillaTue., Oct. 4, 2022... Padilla is picked for a digital marketing program for Moleaer, developer of a patented water-based nanobubble... |
| • | Accounts in Transit: F/W/V Picks Up Coastal Conservation Assn. of North CarolinaWed., Sep. 28, 2022...if we allow the status quo to continue,” said CCA NC executive director David Sneed. Padilla has been selected by Richmond Region Tourism to lead an integrated marketing program to... |
| • | Be a Leader, Not a BossThu., Sep. 22, 2022...Panelists are Monique Waters, Founder at H20 Strategies and Tina Charpentier, Executive VP at Padilla . Followed by "Leading Through Challenging Times" Nov. 15th @ 3 p.m. EDT. Jean Serra, Founder of... |
| • | Issue Advocacy Response Critical Challenge for C-SuiteTue., Sep. 13, 2022...social issues. The result? According to a three-part research study conducted by public relations agency Padilla , today’s business leaders find themselves conflicted, presenting broad implications regarding the need for strategic... |
| • | On the Move: Padilla Hires Consumer Pro WerleWed., Jul. 27, 2022... Chris Werle Padilla names former Weber Shandwick EVP and consumer practice lead Chris Werle, an SVP and member... |
| • | Accounts in Transit: Padilla Reels in Norwegian Seafood CouncilFri., May 20, 2022... Padilla is named US agency of record for the Norwegian Seafood Council, which works to... |
| • | See You Later, Annual Planning, Nice Knowing YouWed., May 18, 2022...while we navigate toward what’s next. *** Tina Charpentier is Executive Vice President, Client Experience, at Padilla .... |
| • | On the Move: Diggs Exits Smile Train for M&C SaatchiTue., May 17, 2022...account supervisor at MWW and has also worked at 5W Public Relations, Ketchum and Padilla . Diggs has worked with such clients as Dyson, McDonald’s, Samsung and Philips Electronics. In... |
| • | An Appetite for Culture, All in Good TasteWed., Mar. 16, 2022...showing no signs of slowing down. *** Marcus Braham is Vice President, Food + Beverage, at Padilla .... |
| • | The Continued E-Commerce EvolutionWed., Mar. 9, 2022...It also lowers the investment needed for concept marketing. *** Kristen Ingraham is SVP, Group Lead at Padilla .... |
| • | Maintaining Brand Relevance in a Chaotic WorldFri., Nov. 12, 2021...and build stronger, longer-lasting partnerships. And remember, you don’t have to tackle this alone. Padilla ’s role is to guide B2B technology companies through the integrated planning process. We do... |
| • | SHIFT Joins Padilla’s Portfolio of BrandsTue., Nov. 9, 2021... Matt Kucharski Boston-based SHIFT Communications has joined Padilla as one of its operating brands. The agency officially becomes a ... |
| • | On the Move: Finn Partners' Bashe Joins Rezilient Health's BoardThu., Oct. 28, 2021...to amplify our message," said Rezilient Health head of communications Sar Ruddenklau. Kim Blake, Julie McCracken Padilla promotes senior directors Kim Blake and Julie McCracken to vice president posts. Blake, who... |
| • | A Purpose-Driven Model That Addresses Health EquitiesWed., Oct. 27, 2021...groups, as community engagement is critical to developing culturally relevant, unbiased communication. Making an impact At Padilla , we’re working with a wide range of purpose-driven organizations at the intersection of population... |
| • | Misses, Hits and Optimism for What’s NextWed., May 19, 2021... Matt Kucharski In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once... |
| • | News of Firms: PRSA Launches 'In Between Jobs' ProgramThu., Apr. 15, 2021...chief executive officer Linda Thomas Brooks. For additional information about the new program, click here. Padilla issues its 2020 Report to Our Communities, which highlights three projects that the agency’s... |
| • | COVID-19 and the Paradox of 'Fulfillment'Mon., Mar. 22, 2021...money.” Ouch. But such is the paradox of “fulfillment.” *** Kristen Ingraham is a Senior Vice President at Padilla . She leads the agency’s Food + Beverage Practice, with an emphasis on consumer brands,... |
| • | PR's Top Pros Talk: Tips for 2021Mon., Dec. 21, 2020...NAACP • Glen Jackson, Co-Founder, Jackson Spalding • Gini Dietrich, CEO, Arment Dietrich • Matt Kucharski, President, Padilla • Kristin Cahill, Incoming CEO, GCI Health • Neil Foote, President, National Black Public Relations Society •... |
| • | Building Technology Thought Leaders, a Brand at a TimeMon., Nov. 16, 2020...all this, don’t worry. Most technology brands don’t go through all these steps alone. Padilla ’s role is to help innovators identify which type of thought leader you can be... |
| • | Pharma Marketing’s High-Stakes MomentMon., Oct. 19, 2020...to the needs of their most essential audiences *** Sarah Fox is a Vice President in Padilla ’s Health Practice.... |
| • | GOP Puts SKD Knickerbocker's $35M 'Vote Safe' Pact Under ScrutinyThu., Sep. 17, 2020...taxpayer money to influence the federal election," according to the letter sent to Alex Padilla , California's Secretary of State. Kentucky's James Comer, Illinois' Rodney Davis, and Georgia's Jody Hice have... |
| • | Accounts in Transit: Padilla to Raise Profile of New York WinesWed., Jul. 8, 2020... Padilla is partnering with the New York Wine & Grape Foundation on a project intended to... |
| • | PR's Top Pros Talk: Matt KucharskiFri., Jun. 19, 2020... Padilla president Matt Kucharski offers some pointers on how firms can make the most of... |
| • | Coming to Grips with Our New RealityTue., Jun. 2, 2020...to others on the leadership team. Let’s not squander that opportunity. *** Matt Kucharski is President of Padilla . Natalie Smith, SVP; Dan Morrison, VP; Matt Sullivan, VP; Bob McNaney, SVP; and Tom... |
| • | Top 10 Financial Firms See Revenues Rise 9.8%Wed., Apr. 22, 2020...spike 253 percent to $8.8 million. A 189 percent jump to $3.9 million took Padilla from the #18 spot last year to #10 this year. The top five firms all... |
| • | Embracing the Omni-ShoppertunityThu., Mar. 19, 2020...poised to be the pioneer of omni-shoppertunity. *** Kristen Ingraham is a Senior Vice President at Padilla and leads digital integrated marketing and business development for the agency’s Food + Beverage... |
| • | Teaching Consumers about Healthy, Sustainable DietsMon., Mar. 16, 2020... Andrea Carrothers and Katie Padilla co-authored this article. Global food systems are facing incredibly complex and urgent challenges, yet at... |
| • | On the Move: Evoke KYNE Names Dublin-Based Julie O'Donnell Global Digital CzarTue., Mar. 10, 2020...ensure we are developing innovative programming,” said Evoke KYNE chief executive officer David Kyne. Dave Heinsch Padilla has promoted Dave Heinsch to senior VP and co-lead of the firm’s corporate advisory... |
| • | Dole Picks Padilla as Digital, Social AORThu., Jan. 9, 2020...The Dole Food Company, Inc. has named Padilla as its digital and social agency of record. The account win comes after a competitive... |
| • | Is Single-Channel Comms Bad for B2B Brands?Thu., Nov. 21, 2019...everyone visiting New York to arrive by bus. *** Amy Fisher is a Vice President in Padilla ’s Technology Practice.... |
| • | Accounts: Rubenstein PR, Padilla Score Cannabinoid ClientsTue., Nov. 12, 2019...cannabinoid space. Global Cannabinoids sell such CBD products as oils, liquids, edibles and skincare supplies. Padilla has been selected by Kannalife, Inc., a biopharmaceutical and phyto-medical company innovating cannabinoid therapeutics,... |
| • | The Complexity of Being a Healthcare CommunicatorTue., Oct. 22, 2019...the goal of delivering timely, relevant, audience-appropriate content. *** Carrie Young is a Vice President in Padilla ’s Health Practice.... |
| • | On the Move: FoodMinds Ups Elizabeth Stoltz, Lauren Shelar; Lambert & Co. Names Kristin Celauro NYC MD; TIFF Puts Liz Kohn in VP-Marketing & Communications SpotFri., Aug. 2, 2019... Elizabeth Stoltz FoodMinds, a division of Padilla focused on food and nutrition affairs, consulting and communication, has promoted Elizabeth Stoltz and... |
| • | On the Move: Snap Snaps Up Laura Nichols; Lincoln Center Debuts Leah Johnson: Hotwire Ups Sara KalhornTue., Jul. 16, 2019...in its Minneapolis office. Before coming to Hotwire, she was an account supervisor with Padilla , and she has also worked at Ogilvy Public Relations. At Hotwire, her duties have... |
| • | How the ’Gram Can Rev Up Your Social Media MarketingMon., Jul. 15, 2019...and optimize opportunities, you will see meaningful results. *** Stacy Moskowitz is a Senior Director in Padilla ’s Consumer Practice.... |
| • | Data Reign as PR Faces Future Market VolatilityTue., May 28, 2019...companies and do great work for them,” said Torossian. Big agency sales mark 2018 Matt Kucharski Minneapolis-based Padilla grew three percent to round out O’Dwyer’s top 10 with $41.2 million in 2018... |
| • | Thought Leadership Requires Thoughts and LeadershipTue., May 7, 2019...must come to grips with what kind of thought leader it can be. At Padilla , we generally see three types: The sage: this is the company with a long history... |
