O'Dwyer's database is where communicators shop online for the companies that supply the PR industry with products and services. Listed below are key directories, databases and handbooks for media contacts, market researches, writers and more.
O'Dwyer's Directory of Public Relations Firms, 271 Madison Ave., #1500, New York, NY 10016. 212/679-2471. www.odwyerpr.com. John O'Dwyer, Publisher. Yearbook of Experts, Broadcast Interview Source, Inc., 2500 Wisconsin Ave., N.W., Ste. 949, Washington, DC 20007-4132. 202/333-5000. www.expertclick.com. Mitchell P. Davis, Editor & Publisher.