Market Research Firms

    O'Dwyer's database is where communicators shop online for the companies that supply the PR industry with products and services. Consult the companies below for help with strategic PR research as well as opinion polling and online surveys.

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4media Group
4media Group. 888-890-8066.

4media Group is a strategic, full-service market research and communications group offering specialist expertise within a united collective including a quantitative division, Atomik Research, and qualitative division, Intrinsic Insight.

Atomik Research is a creative market research agency delivering insightful quantitative research results that gets the best results and provide vital news hooks for strong editorial features.

Atomik Research specializes in:

• PR Surveys
• Tracking Surveys
• Public Affairs Polls
• International Surveys
• Infographics

Intrinsic Insight is a research agency that gets you closer to the truth of the relationships that matter between your customers and your brands by exploring consumer behavior from in-depth qualitative perspectives.

Intrinsic Insight Research specializes in:

• Focus Groups
• New Product Development
• Product Testing
• In-depth Interviews
• Ethnography
• Employee Value Propositions
• Case Studies
• Observation
• Semiotics

• Contact US Headquarters

Washington D.C. Office
Chicago Office
Orlando Office

Burke Marketing Research Inc., 500 W. 7th St., Cincinnati, OH 45203. 513/241-5663. Jeff Miller, CEO.

Creative Civilizations, 1100 NW Loop 410, San Antonio, TX 78213. 210/227-1999. Gisela Girard, Pres./COO.

DEFINITION 6, 420 Plasters Avenue, Atlanta, GA 30324. 404/870-0323.; Beau Dannemiller.

DEFINITION 6 is a unique force of cross-disciplined talents pioneering new forms of strategy and storytelling in all forms for the past 20 years.

DEFINITION 6 offers a strategic PR research service via online surveys. With a quick turnaround process at a great price, the DEFINITION 6 research team will generate results that uncover media hooks and consumer insights.

DEFINITION 6 research provides:

• Consultation
• Creative survey scripting
• Programming
• Raw data delivery
• Executive Summary with recommendations

Gallup Inc., The Gallup Bldg., 901 F St., N.W., Washington, DC 20004. 202/715-3030. Jim Clifton, Chmn. & CEO.

GfK, 200 Liberty St., 4th flr., New York, NY 10281. 212/240-5300.

GfK’s Social and Strategic Research team globally provides high-quality public opinion polling and social research for commercial, government and academic clients. Our research yields insights to inform public debate and policy, meet regulatory reporting requirements, or advance business and communications strategy. Our research experts specialize in research that covers public affairs topics or is designed for public release (including thought leadership initiatives and PR campaigns), as well as research for clients’ internal use guiding strategic communications and external relations (including corporate reputation, CSR, and issues management). In the United States, we offer a suite of cost-effective, fast turn-around tools for professionals in public affairs, communications, and PR, including a 24-hour “Fast Answers” omnibus survey solution, passive digital tracking, and representative online samples. We conduct high-quality surveys in the U.S. via our proprietary KnowledgePanel®, the largest, most established, and most flexible online research panel that uses probability-based recruiting to provide robust representative online samples. KnowledgePanel® studies meet the high standards expected by marquee media outlets, including our polling partner, the Associated Press. In addition to customized research solutions, our global products include the Anholt-GfK Nation/City Brands IndexSM syndicated studies that gauge perceptions of countries and cities around the world. Our team has expertise in executing complex research designs, developing custom panels, and surveying hard-to-reach or elite populations around the world.

Google, 1600 Ampitheatre Pkwy., Mountain View, CA 94043. Larry Page and Sergey Brin, Co-Founders.

History Associates, 300 North Stonestreet Ave., Rockville, MD 20850. 301/279-9697. Anne Strong, Mktg. Dir.

MaritzCX, 3451 North Triumph Blvd.. 6th flr., Lehi, UT 84043. 385/695-2800. Michael Sinoway, Pres. & CEO.

Market Strategies Int'l, 17430 College Parkway, Livonia, MI 48152. 734/542-7600.

M|A|R|C Research, 1425 Greenway Drive, #300, Irving, TX 75038. 800/884-6272. Merrill Dubrow, Pres. & CEO.

News Exposure
News Exposure, 1765 N. Elston Ave., Ste. 207, Chicago, IL 60642. 312/685-2285.;

Nielsen, 85 Broad St., New York, NY 10004. 646/654-5000.

ORC International, Worldwide Headquarters, 902 Carnegie Center, #220, Princeton, NJ 08540. 800/444-4672. Stacy Lee, Global Chief Acct. Officer.

PRIME Research, 275 Seventh Ave., #706, New York, NY 10001.; Mark Weiner, CEO, Americas.

Proof Advertising, 114 W. 7th St., #500, Austin, TX 78701. 512/345-6658.; Bryan Christian, Pres.

Research America Inc., 4555 Lake Forest Dr., Suite 194, Cincinnati, OH 45242. 513/772-1600.; Rex Repass, President.

SSRS, 1 Braxton Way, #125, Glen Mills, PA 19342. 484/840-4300. Melissa Herrmann, Pres.

Standard & Poor's Global Ratings, 55 Water St., New York, NY 10041. 212/438-2000.