O'Dwyer's database is where communicators shop online for the companies that supply the PR industry with products and services. Consult the companies below for help with strategic PR research as well as opinion polling and online surveys.
Atomik Research, a division of 4media group, is a full-service creative consumer and business-to-business research company with a simple mission: powering intelligent communications through focusing all research efforts on actionable insights that inform communications strategies. With our roots in PR surveys, we partner with brands to create mediagenic content that gets people talking and drives business impact. However, we don’t stop there. We also offer single-focus research solutions as well as bespoke multi-disciplinary research approaches. OWL Research Partners, 6525 N Amherst St., Portland, OR 97203. 503/348-9456. [email protected]; www.owlresearchpartners.com. Samara Omundson. Researchscape International (researchscape.com) is an agile market research consultancy delivering high-quality custom and omnibus surveys, automated reporting tools as well as other research-related services, to marketers and agencies. Our surveys are frequently used to power news releases, help generate journalist interviews, drive thought leadership, support content creation and help grow organizations’ public profiles. Other services include concept testing, feature prioritization, crisis communications, customer satisfaction and more. Contact us for hands-on support in developing your next newsmaker survey. Wakefield Research is a leading, independent provider of quantitative, qualitative, and hybrid market research for thought leadership and strategic insights. Wakefield Research is a partner to the world’s leading brands and agencies, including 50 of the Fortune 100. Conducting research in nearly 100 countries, Wakefield’s surveys appear regularly in top-tier media.
Atomik Research, a part of 4media group. 877-977-1717. [email protected]; www.atomikresearch.com.
Atomik services include the following and more:
•PR Surveys – B2C and B2B
•Media Landscape Analyses and Media Scans
•Target Audience Mapping and Other GIS-Based Insights Mapping
•Focus Groups, In-Depth Interviews and Other Qualitative Approaches
•Brand Health Tracking
•Competitor Share of Voice Analysis
•Audience Segmentation Studies
•Brand-Impact-Focused Performance Measurement
•Bespoke Insights and Analytics Solutions
See additional 4media group listings under: Influencer Marketing, Public Service Announcements, Radio, and Satellite Media Tours.
Researchscape International, 5077 Fruitville Rd., #120, Sarasota, FL 34232-2272. 888/983-1675. [email protected]; researchscape.com. Tony Cheevers.
Wakefield Research, 1600 Wilson Blvd., 2nd Floor, Arlington, VA 22209. 844/ 840-4288. [email protected]; wakefieldresearch.com. Nathan Richter, Paul Bragan, Sr. Partners; Kate Zachry, VP.
What sets Wakefield apart is its deep integration with the communications ecosystem. With a team of researchers working alongside journalists from The Wall Street Journal, New York Times, ABC News, CNN and other top-tier publications, the firm understands how to translate complex data into compelling stories that drive thought leadership, earned coverage, and direct marketing campaigns, while positioning brands as category leaders.
Wakefield’s research is cited daily by top-tier media and has generated billions of impressions globally, making it a go-to partner for organizations seeking to elevate thought leadership and maximize ROI from data-driven campaigns. The firm’s fully in-house model ensures rigor, speed, and seamless execution from methodology design through analysis and editorial framing.
From global enterprises like SAP, Oracle, and Visa to high-growth brands, clients rely on Wakefield Research for insights that do not just report on the market, but redefine it.
