The Inside News of PR & Marketing Communications

Last Updated: Tue., Apr. 23, 2019 @ 5:14 pm

Commentary

Facebook's Zuckerberg Flops Again on PR

Tue., Apr. 23, 2019

By Kevin McCauley

Mark ZuckerbergFacebook chief Mark Zuckerberg has proven once again that he's tone-deaf when it comes to PR. Social media giant hires surveilliance expert  and Patriot Act architect as general counsel a month after Zuckerberg promised more privacy safeguards.

Sutherlandgold Acquires Astro Media

Tue., Apr. 23, 2019

By Kevin McCauley

Leslie GoldSan Francisco's Sutherlandgold Group has acquired Astro Media to enhance its creative storytelling offering with data, measurement and audience-driven content capabilities.

Tusk Works to Torpedo De Blasio On HS Admissions

Tue., Apr. 23, 2019

By Kevin McCauley

Bill DeBlasioTusk Strategies, political consulting/strategic communications shop, is coordinating the effort to torpedo New York mayor Bill de Blasio's push to kill the admissions test for the city's eight specialized high schools.

Microsoft Co-Founders PR Rep Joins Facebook

Tue., Apr. 23, 2019

By Kevin McCauley

John PinetteJohn Pinette, who worked for investment vehicles of Microsoft co-founders Paul Allen and Bill Gates, has joined Facebook as VP-global communications.

Media Mogul Hindery Grabs Gephardt

Mon., Apr. 22, 2019

By Kevin McCauley

Leo HinderyLeo Hindery, who founded the Yes Network in 2001 as the cable home of the New York Yankees, hired Gephardt Group Government Affairs for work regarding media infrastructure funding.

 

PRSA/NY Tackles Seismic Shifts Shaping PR

Mon., Apr. 22, 2019

By Lynn Appelbaum

PRSA-NY's Future of PR discussionTop PR pros analyzed the seismic shifts reshaping the marketing communications business during a panel discussion presented by Public Relations Society of America's New York chapter on April 17 that was held by Makovsky & Co.

Commentary

Trump's Brilliant PR Strategy

Mon., Apr. 22, 2019

By Kevin McCauley

TrumpDonald Trump is double-dog daring the Democrats to impeach him. It’s a brilliant PR strategy and his best shot at winning re-election. 

 

Accenture’s Droga5 Acquisition: A Game Changer?

Mon., Apr. 22, 2019

By Rick Gould

Rick GouldAccenture’s acquisition of ad agency Droga5 may represent a new competitive threat for PR firms, but could also be a positive merger opportunity for agencies, particularly those with digital capabilities or aspirations.

Spicing Up Any Instagram Feed

Mon., Apr. 22, 2019

By Ronn Torossian

Ronn TorossianA strong Instagram presence should be a central part of every firm’s marketing strategy, but producing a steady stream of content is a challenge many agencies face.

Macon-Bibb County, GA Blasts Alert System RFP

Fri., Apr. 19, 2019

By Jon Gingerich

Macon-Bibb CountyMacon-Bibb County, GA is seeking proposals from marketing agencies that can raise awareness about a new alert service that will allow residents to receive the latest information regarding emergency events via direct message to their cell phones, home phones or email.

Media Freedom in US is 'Problematic'

Fri., Apr. 19, 2019

By Kevin McCauley

Freedom IndexThe US slips three notches to the "problematic" category, according to the 2019 World Press Freedom Index compiled by Reporters Without Borders.

Zimbabwe Bolsters Trump Connections

Thu., Apr. 18, 2019

By Kevin McCauley

Barry BennettZimbabwe hires a second Trump-connected firm, Avenue Global Strategies, to a $1.1M one-year contract to foster better relations with the US.

Commentary

AG Barr Gives PR Bad Name

Thu., Apr. 18, 2019

By Kevin McCauley

BarrSince the March 24 release of a four-page summary of special counsel Robert Mueller's report, attorney general Bill Barr has served as president Trump’s crisis PR manager. And not a very good one.