Ireland Ponies Up $2.5M for Equine Marketing Drive
Thu., Apr. 16, 2026
By Kevin McCauley
Ireland is looking for a firm to handle a $2.5M national marketing services campaign to support its sport horse sector.
Ireland is looking for a firm to handle a $2.5M national marketing services campaign to support its sport horse sector.
The U.S. sports betting and online gaming industries spent $3.9B on marketing in 2025. Two point three percent of that went to earned media and PR. Here's where the rest went—and what it did and didn't build.
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Clockwise: Lou Hoffman, Joe Anthony, Curtis Sparrer, Jean Serra, Samara Morman, Chris Rosica, Ryan Cohn & Stephanie Graves Last year was a good one for the majority of those taking part in O'Dwyer's ranking of top PR firms for 2026 with 43 out of 140 showing double-digit gains, ranging from 10.1 percent to 66.7 percent. Another 49 showed single-digit gains, six were flat and 41 posted losses. |
Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.
The Pittsburgh Post-Gazette is being bought by the Venetoulis Institute for Local Journalism, a nonprofit that is the parent organization of the Baltimore Banner... The British Broadcasting Corporation is axing approximately 2,000 jobs, about 10 percent of its work force... Snap, the company behind Snapchat, is also succumbing to layoff fever, announcing plans to lay off 16 percent of its employees, about 1,000 people.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Tourism Jasper is looking for a firm to handle its annual Jasper in January festival, which is vital in supporting winter visitation to the town located on the northern edge of the Canadian Rockies.
Commentary
AI is disrupting shareholder activism communications, forcing financial PR pros to reshape their narratives so they are accurately interpreted and amplified by algorithmic engines, according to a white paper by KekstCNC... Team Trump sneaks into NYC to praise gas pipeline project... What's moral about threatening to wipe out an entire civilization, JD?
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on FleishmanHillard SVP, brand impact Maggie McClain as VP, communications, effective April 20... Bryson Gillette brings on Jade Floyd as SVP. Floyd joins Bryson Gillette from Global Strategy Group, where she served as EVP... Curious Plot, a Minneapolis-based firm that focuses on food, agriculture and companion animal care clients, promotes Mitch Van Kampen to CEO, effective May 1.
Logan University, a Chesterfield, MO-based private university focused on chiropractic studies and the health sciences, is looking for an agency that can provide public relations and communication services.
Anthropic, the artificial intelligence company banned by Defense Secretary Hegseth, has hired Ballard Partners for DC representation.
X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity.
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