The Inside News of PR & Marketing Communications

Last Updated: Thu., Oct. 18, 2018 @ 5:21 pm

Publicis to Unload ‘No Fit’ Health Unit

Thu., Oct. 18, 2018

By Kevin McCauley

Arthur SadounPublicis Groupe CEO Arthur Sadoun wants to unload the volatile Publicis Health Solutions (contract sales group) to enable the French ad/PR combine to focus exclusively on its creative and technology offerings.

Commentary

Trump Spins Saudi Yarn

Thu., Oct. 18, 2018

By Kevin McCauley

Mohammed Bin SalamLet's hope Donald Trump is kowtowing before the Saudis because he really thinks they are going to buy billions in US weapons, and not because the royals have their tentacles deeply dug into TrumpWorld. (3 reader comments)


O'Dwyer's Magazine

Oct. Issue Spotlights Healthcare PR

By John O'Dwyer

O'Dwyer's Oct. '18 Healthcare & Medical PR MagazineOur 76-page annual issue on healthcare PR features articles from leading thought leaders in the field, plus profiles of 50 firms with expertise in this specialty.

Next up is technology PR in November.  Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue.


Mnuchin to Skip Saudi's 'Davos in the Desert'

Thu., Oct. 18, 2018

By Kevin McCauley

Steve MnuchinTreasury Secretary Steve Mnuchin has decided to skip the so-called "Davos in the Desert" summit in Saudi Arabia in the aftermath of the murder, torture, dismemberment and beheading of Washington Post columnist Jamal Khashoggi. (3 reader comments)

Micro-Influencers Pick Authenticity Over Profit

Thu., Oct. 18, 2018

By Jon Gingerich

InfluencerA recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.

BCW Hires Chief Culture Officer Lisanti

Thu., Oct. 18, 2018

By Kevin McCauley

Kristen LisantiBurson Cohn & Wolfe has hired Kristen Lisanti as chief culture officer with the task of making the WPP unit the best place to work around the world.

Why Great ‘Hospital Marketing’ is Just Great Marketing

Thu., Oct. 18, 2018

By Chris Bevolo

Chris BevoloMarketers play a critical role in helping hospitals and health systems achieve their business objectives, and are finally being leveraged more thoroughly, allowing access for these organizations to interact with the communities they serve.

Peppercomm Stands Smart

Thu., Oct. 18, 2018

By Steve Barnes

PeppercommPeppercomm has unveiled StandSmart, a system designed to help companies stay ahead of the curve on the hot-button societal issues (e.g., immigration, gun control) that impact their business.

NYWICI Event Promotes 'Power of the Pack'

Thu., Oct. 18, 2018

By Steve Barnes

Shelley ZalisThe keys to making gender equality a reality in the workplace are the subject of "Power of the Pack," a New York Women in Communications event being held tonight as part of Communications Week.

Virginia Wine Board Picks Padilla

Wed., Oct. 17, 2018

By Jon Gingerich

VWBThe Virginia Wine Board has named Padilla its agency of record for all strategic marketing and communication efforts.

Trump Sued for Violating First Amendment

Wed., Oct. 17, 2018

By Kevin McCauley

Trump NewspaperPEN America has sued Donald Trump, claiming his threats to punish the media as retribution for coverage that he doesn’t like is a violation of the First Amendment. (2 reader comments)

News of Firms: Cookerly, Ruiz Strategies, BCW

Wed., Oct. 17, 2018

By Steve Barnes

Bucket ListCookerly drives out launch of Mercedes-Benz A-Class Bucket List campaign... Ruiz Strategies links with H Code to target US Hispanic market... Burson Cohn & Wolfe expands in China.

Edelman Vets Launch Number Twelve Marketing

Wed., Oct. 17, 2018

By Kevin McCauley

Number 12Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming. (1 reader comment)

Tech Pro Barclay Joins Grayling

Wed., Oct. 17, 2018

By Steve Barnes

Sharon BarclaySharon Barclay, a top PR advisor to networking giant Cisco, has joined Grayling as senior VP in San Francisco.

People on the Move: 42West Adds Bianconi

Wed., Oct. 17, 2018

By Steve Barnes

42 West42West adds Bianca Bianconi to New York team of entertainment PR powerhouse… Mower picks Christine Dougherty to head Buffalo… PAN Communications ups Briggs to VP.

OMC Reports 13.4% Q3 Profit Gain

Tue., Oct. 16, 2018

By Kevin McCauley

John WrenOmnicom CEO John Wren today reported a 13.4 percent rise to $298.4M in third-quarter net income on flat revenues of $3.7B. PR group ticks ahead 0.7 percent, 2.3 percent organically.

Glover Park, BGR Quit Saudi Arabia

Tue., Oct. 16, 2018

By Kevin McCauley

glover park logoWPP's Glover Park Group and BGR Group have quit their Saudi Arabia accounts following the alleged torture, murder and dismemberment of Jamal Khashoggi by Saudi agents. (8 reader comments)

Commentary

Yes, Trump Called a Citizen 'Horseface'

Tue., Oct. 16, 2018

By Kevin McCauley

TrumpIt's pretty clear that Donald Trump wants the Republicans to lose the House in the upcoming midterm elections, a defeat that would get him off the hook. (4 reader comments)

Hyper-Globalization and the Critical Role of PR

Tue., Oct. 16, 2018

By Takashi Inoue

Takashi InoueGlobalization, social media and the disruptive forces of emerging technologies have created an environment that repositions PR from simply adding value to a company to a necessary skill for survival and success.