The Inside News of PR & Marketing Communications

Last Updated: Wed., Oct. 17, 2018 @ 6:01 pm

Micro-Influencers Pick Authenticity Over Profit

Wed., Oct. 17, 2018

By Jon Gingerich

InfluencerA recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.

Virginia Wine Board Picks Padilla

Wed., Oct. 17, 2018

By Jon Gingerich

VWBThe Virginia Wine Board has named Padilla its agency of record for all strategic marketing and communication efforts.


O'Dwyer's Magazine

Oct. Issue Spotlights Healthcare PR

By John O'Dwyer

O'Dwyer's Oct. '18 Healthcare & Medical PR MagazineOur 76-page annual issue on healthcare PR features articles from leading thought leaders in the field, plus profiles of 50 firms with expertise in this specialty.

Next up is technology PR in November.  Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue.


Trump Sued for Violating First Amendment

Wed., Oct. 17, 2018

By Kevin McCauley

Trump NewspaperPEN America has sued Donald Trump, claiming his threats to punish the media as retribution for coverage that he doesn’t like is a violation of the First Amendment. (1 reader comment)

News of Firms: Cookerly, Ruiz Strategies, BCW

Wed., Oct. 17, 2018

By Steve Barnes

Bucket ListCookerly drives out launch of Mercedes-Benz A-Class Bucket List campaign... Ruiz Strategies links with H Code to target US Hispanic market... Burson Cohn & Wolfe expands in China.

Edelman Vets Launch Number Twelve Marketing

Wed., Oct. 17, 2018

By Kevin McCauley

Number 12Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming. (1 reader comment)

Tech Pro Barclay Joins Grayling

Wed., Oct. 17, 2018

By Steve Barnes

Sharon BarclaySharon Barclay, a top PR advisor to networking giant Cisco, has joined Grayling as senior VP in San Francisco.

People on the Move: 42West Adds Bianconi

Wed., Oct. 17, 2018

By Steve Barnes

42 West42West adds Bianca Bianconi to New York team of entertainment PR powerhouse… Mower picks Christine Dougherty to head Buffalo… PAN Communications ups Briggs to VP.

OMC Reports 13.4% Q3 Profit Gain

Tue., Oct. 16, 2018

By Kevin McCauley

John WrenOmnicom CEO John Wren today reported a 13.4 percent rise to $298.4M in third-quarter net income on flat revenues of $3.7B. PR group ticks ahead 0.7 percent, 2.3 percent organically.

Glover Park, BGR Quit Saudi Arabia

Tue., Oct. 16, 2018

By Kevin McCauley

glover park logoWPP's Glover Park Group and BGR Group have quit their Saudi Arabia accounts following the alleged torture, murder and dismemberment of Jamal Khashoggi by Saudi agents. (7 reader comments)

Commentary

Yes, Trump Called a Citizen 'Horseface'

Tue., Oct. 16, 2018

By Kevin McCauley

TrumpIt's pretty clear that Donald Trump wants the Republicans to lose the House in the upcoming midterm elections, a defeat that would get him off the hook. (4 reader comments)

Hyper-Globalization and the Critical Role of PR

Tue., Oct. 16, 2018

By Takashi Inoue

Takashi InoueGlobalization, social media and the disruptive forces of emerging technologies have created an environment that repositions PR from simply adding value to a company to a necessary skill for survival and success.

Meaningful Relationships are Key to PR Success

Tue., Oct. 16, 2018

By Maria English

Maria EnglishPR professionals in today’s healthcare world are tasked with providing deeper, more strategic evaluations of our clients’ target audiences. We can do that by developing personal, meaningful connections with people that are built on shared interests and demonstrate trust, credibility and an understanding of what they need.

Managing Media Exposure

Tue., Oct. 16, 2018

By Mike Clement

Mike ClementAn important role of a chief communications officer or PR firm is to establish an "air traffic control system" to prevent media overexposure of the CEO.

People on the Move: H+K Names Wisniewski Pres. of Canada

Tue., Oct. 16, 2018

By Steve Barnes

Sheila WisniewskiHill+Knowlton Strategies names Sheila Wisniewski president of Canada... Ruder Finn recruits Atul Sharma, COO of Genesis Burson-Marsteller, to be managing director of India... Conscious Co. Media taps Vanessa Childers as editorial director.

Accounts in Transit: Exponent Named Cub Cadet AOR

Tue., Oct. 16, 2018

By Steve Barnes

Cub CadetExponent PR picked by Cub Cadet, outdoor power equipment company... March Communications adds slew of tech clients... Montieth & Co. selected by WinFx, automated investment service.

Awards & Events: NPC Hosts Summit, PRSA-NY Tackles Digital Trends

Tue., Oct. 16, 2018

By Steve Barnes

NPCNational Press Club hosts annual Communicators' Summit on Oct. 31... Impact of celebrity, pop culture on PR to be discussed by PRSA panel in NYC on Nov. 7... Senior pros (PRSA/NY group for PR people with at least 15 years of experience) tackle digital trends during session at FH's office on Nov. 15.

Gladstone Axes Saudi Arabia Business

Mon., Oct. 15, 2018

By Kevin McCauley

Steve LipinGladstone Place Partners has axed the $200K Public Investment Fund of Saudi Arabia account in the aftermath of the alleged murder of Saudi dissident and Washington Post columnist Jamal Khashoggi. (6 reader comments)

#MeToo Movement Impacts Bottom Line

Mon., Oct. 15, 2018

By Steve Barnes

Me TooThe #MeToo movement is going to have a financial effect on businesses, according to a new study from FTI Consulting and Mine The Gap.

Returning Trust to the Local Health Experience

Mon., Oct. 15, 2018

By Susan Isenberg

Susan IsenbergAlthough trust in the healthcare industry appears untroubled globally, Edelman’s 2018 Trust Barometer has discovered a troubling flux at local levels.