Is Home Depot Innovating or Just Adding On?
Fri., Mar. 29, 2024
By Bill Huey
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
What the biggest meal of the day can teach us about serving up effective nutrition communications campaigns.
White Glove, an advisor marketing company and part of Rockbridge Growth Equity, names Derek Janis as CMO... Certinia, a services-as-a-business platform, hires Drew Chapin as CMO... eClerx Services Ltd, which provides business process management, automation and analytics services, appoints Karolina Kocalevski as CMO.
The New York State Dept. of Health AIDS Institute is looking for a firm to run a social media campaign to educate people about the syndemics of HIV, hepatitis C and sexually transmitted infections.
Weber Shandwick picks up AOR duties for Zelle parent company, Early Warning Services... C8 Consulting, which works with “disruptive-tech” companies, lands software developer VertiGIS... LDPR, a travel and lifestyle PR firm, checks in with Cayo Levantad of the Dominican Republic and Sonesta Hotels of New York.
Even the most iconic sporting or ceremonial event can be deep-sixed by an overzealous member of the crowd, so crisis comms pros need to be prepared.
Chobani names former BCW chief strategy & operating officer and Edeman chief client strategy officer Ben Boyd as its CCO... MAD Global Strategy, a bipartisan public affairs firm, brings on Nancy Santarsiero as director, in its Trenton lobbying office... Highmark Health promotes Craig Riner to EVP and CMO, effective April 2.
Comprise, a Boulder, CO-based firm that serves clients across B2B, technology, new and emerging markets, acquires tech PR agency VisiTech... Lucky Break Public Relations launches Impact, a DEI practice that will work with the agency’s growing roster of for-profit and nonprofit LGBTQ+ clients... Next PR selects the Food Research & Action Center and The Petey Greene Program for its pro bono Conscious Capitalism program.
The Massachusetts Executive Office of Labor and Workforce Development is looking for a partner to enhance the messaging and branding of its apprenticeship program.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
CIIC PR lands Mondrian Mexico City Condesa... IMAGINE PR is named PR representative for W Algarve, a luxury hotel located in the coastal town of Albufeira in southern Portugal... Walt & Company, a tech PR and social media agency, picks up maps and location platform Mapbox.
Caliber Corporate Advisers ups Kristie Galvani to COO... Hy-Vee, a Midwest grocery chain, hires Jessica Hendrix as EVP, CMO and president of the company’s retail media network... Ford Hutman Media, which works with clients in the life sciences industry, promotes Julia Fuller to managing partner.
KO Public Affairs, a public affairs and government relations firm, merges with Sandy Hillman Communications... FanCompass, a fan engagement and data technology company for sports organizations and brands, launches a business division, CORE FOR BRANDS... Klick Health releases Klick Site AiQ, an AI-driven marketing audit and assessment tool to help life sciences organizations quickly optimize their brand strategies.
CalOptima Health, which is the largest health insurer in Orange County, plans to hire one or more firms for strategic communications services to handle messaging, branding and stakeholder engagement work.
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