The Inside News of PR & Marketing Communications

Last Updated: Mon., Oct. 22, 2018 @ 5:30 pm

Davos Disses ‘Davos in the Desert’

Mon., Oct. 22, 2018

By Kevin McCauley

World Economic ForumThe World Economic Forum today objected to the use of the “Davos” brand in connection with other events, such as Saudi Arabia’s Future Investment Initiative set to begin Oct. 23.

Commentary

McKinsey Takes Hit to Blue-Chip Reputation

Mon., Oct. 22, 2018

By Kevin McCauley

McKinseyMcKinsey & Co, which likes to think its reputation towers over consulting firm competitors, took a PR hit from news that its work for Saudi Arabia may have been used to crack down on social media 'influencers.'


O'Dwyer's Magazine

Oct. Issue Spotlights Healthcare PR

By John O'Dwyer

O'Dwyer's Oct. '18 Healthcare & Medical PR MagazineOur 76-page annual issue on healthcare PR features articles from leading thought leaders in the field, plus profiles of 50 firms with expertise in this specialty.

Next up is technology PR in November.  Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue.


Digital Turns the Tables on Influence

Mon., Oct. 22, 2018

By Gil Bashe, Kristie Kuhl and John Bianchi

Gil Bashe, Kristie Kuhl and John BianchiCommunication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.

Endeavor Mulls Break from Saudis Over Reporter Scandal

Mon., Oct. 22, 2018

By Ronn Torossian

Ronn TorossianEndeavor’s forthcoming decision to step away from a deal with Saudi Arabia’s sovereign wealth fund provides a lesson in the cost of pulling the plug on a public relationship. (4 reader comments)

News of Firms: PerkettPR, Gagen MacDonald

Mon., Oct. 22, 2018

By Steve Barnes

Alissa HeumannBerns Communications Group launches retail consumer group headed by Alissa Heumann... APCO Worldwide, Gagen MacDonald, Oxford Analytica, Boswell Group form partnership... PerkettPR rebrands as Mindfull Marketing & PR.

Finsbury Works Fiat Chrysler Parts Deal

Mon., Oct. 22, 2018

By Kevin McCauley

Mike ManleyFinsbury represents Japan’s Calsonic Kansei Corp., which is owned by investment firm giant KKR, as it plans to shell out $7B to buy Fiat Chrysler Automobile’s parts business.

Parsons Steps Down at CBS

Mon., Oct. 22, 2018

By Kevin McCauley

Richard ParsonsRichard Parsons has stepped down as interim chairman of CBS Corp after six weeks due to health issues.

Facebook Likes Top UK Politico Clegg

Fri., Oct. 19, 2018

By Kevin McCauley

Nick CleggEmbattled Facebook has hired Nick Clegg, a former UK deputy prime minister, to head its global affairs operation.

IPG Posts 3.4% Q3 Growth

Fri., Oct. 19, 2018

By Kevin McCauley

Michael RothInterpublic CEO Michael Roth today reported a 3.4 percent increase in Q3 net revenues to $1.9B and a 2.6 percent jump in operating income to $261.7M. (2 reader comments)

Marchick Eyes Exits at Carlyle Group

Fri., Oct. 19, 2018

By Kevin McCauley

David MarchickDavid Marchick is leaving his managing director and global head of external affairs post at Carlyle Group, the DC-based investment firm giant, at the end of the year.

ACG Reps UAE Aluminum

Fri., Oct. 19, 2018

By Jon Gingerich

EGAEmirates Global Aluminium, one of the five largest aluminum producers in the world, has retained American Continental Group to assist the Abu Dhabi-based conglomerate in future talks with U.S. government officials.

Publicis to Unload ‘No Fit’ Health Unit

Thu., Oct. 18, 2018

By Kevin McCauley

Arthur SadounPublicis Groupe CEO Arthur Sadoun wants to unload the volatile Publicis Health Solutions (contract sales group) to enable the French ad/PR combine to focus exclusively on its creative and technology offerings.

Commentary

Trump Spins Saudi Yarn

Thu., Oct. 18, 2018

By Kevin McCauley

Mohammed Bin SalamLet's hope Donald Trump is kowtowing before the Saudis because he really thinks they are going to buy billions in US weapons, and not because the Royals have their tentacles deeply dug into TrumpWorld. (10 reader comments)

Mnuchin to Skip Saudi's 'Davos in the Desert'

Thu., Oct. 18, 2018

By Kevin McCauley

Steve MnuchinTreasury Secretary Steve Mnuchin has decided to skip the so-called "Davos in the Desert" summit in Saudi Arabia in the aftermath of the murder, torture, dismemberment and beheading of Washington Post columnist Jamal Khashoggi. (3 reader comments)

Micro-Influencers Pick Authenticity Over Profit

Thu., Oct. 18, 2018

By Jon Gingerich

InfluencerA recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.

BCW Hires Chief Culture Officer Lisanti

Thu., Oct. 18, 2018

By Kevin McCauley

Kristen LisantiBurson Cohn & Wolfe has hired Kristen Lisanti as chief culture officer with the task of making the WPP unit the best place to work around the world.

Why Great ‘Hospital Marketing’ is Just Great Marketing

Thu., Oct. 18, 2018

By Chris Bevolo

Chris BevoloMarketers play a critical role in helping hospitals and health systems achieve their business objectives, and are finally being leveraged more thoroughly, allowing access for these organizations to interact with the communities they serve. (1 reader comment)