Because cybersecurity remained insulated longer than other verticals, the best PR people could stick to a tried-and-true playbook that had worked for a decade or more. But over the last few years, the name of the game has changed.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
Brownstein Hyatt Farber Schreck has inked a six-month agreement with NATO-member Iceland to provide strategic advice on how to navigate engagements with the US government.
Omnicom CEO John Wren is merging Golin and Ketchum as part of the consolidation following the takeover of Interpublic. Porter Novelli is to be folded into FleishmanHillard.
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Artificial intelligence is playing an increased role in the communication and marketing sectors. This technology will strengthen agencies’ performances, but it will never replace the creativity and ingenuity that only people provide.
Why Federal Reserve chair Jerome Powell’s latest public relations move has him beating Trump at his own game.
The University of Albany wants to enroll a strategic partner to lead a comprehensive branding initiative over a two-year period.
Reevemark handles Eddie Bauer LLC as the retailer inks a Chapter 11 restructuring pact that has it conducting liquidation sales at its US and Canadian stores while working to find a buyer for either all of or part of the chain.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.
Tim Allan, communications director for embattled British prime minister Keir Starmer, has quit as the Jeffrey Epstein scandal has engulfed Ten Downing Street.
BGR Government Affairs has a $1M contract to provide strategic guidance and PR representation to the Republic of Guinea.
Dezenhall Resources brings Sam Jeffries back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
California’s Ontario International Airport seeks a firm to serve as creative and execution partner for its communications and marketing division.
The Japan External Trade Organization has hired DB3, the legacy firm of Senate Majority Leaders Tom Daschle and Howard Baker, for a comprehensive report assessing the "current state of play" in DC.
Netflix has retained Bloom Strategic Counsel for regulatory matters regarding its proposed $83B merger with Warner Bros. Discovery.
|
