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A recent study discovered that micro-influencers are prolific in their publishing activity, and are driven more by loyalty to the products or services they advocate than mere profit.
The Virginia Wine Board has named Padilla its agency of record for all strategic marketing and communication efforts.
O'Dwyer's Magazine
Our 76-page annual issue on healthcare PR features articles from leading thought leaders in the field, plus profiles of 50 firms with expertise in this specialty.
Next up is technology PR in November. Contact magazine editor Jon Gingerich, jon@odwyerpr.com, to get in the issue.
PEN America has sued Donald Trump, claiming his threats to punish the media as retribution for coverage that he doesn’t like is a violation of the First Amendment. (1 reader comment)
Cookerly drives out launch of Mercedes-Benz A-Class Bucket List campaign... Ruiz Strategies links with H Code to target US Hispanic market... Burson Cohn & Wolfe expands in China.
Maggie Perlich and Pilaar Terry, who were VPs at Daniel J. Edelman Co.’s United Entertainment Group, have launched Number Twelve Marketing in Los Angeles to specialize in entertainment and sports programming. (1 reader comment)
An integrated communications approach is invaluable for emerging healthcare companies looking to pursue an IPO.
Gizmodo Media Group hit with $100M lawsuit by ex-White House comms. director... Endeavor scotches $400M Saudi investment... Facebook charged with inflating viewing time averages.
Sharon Barclay, a top PR advisor to networking giant Cisco, has joined Grayling as senior VP in San Francisco.
42West adds Bianca Bianconi to New York team of entertainment PR powerhouse… Mower picks Christine Dougherty to head Buffalo… PAN Communications ups Briggs to VP.
Omnicom CEO John Wren today reported a 13.4 percent rise to $298.4M in third-quarter net income on flat revenues of $3.7B. PR group ticks ahead 0.7 percent, 2.3 percent organically.
WPP's Glover Park Group and BGR Group have quit their Saudi Arabia accounts following the alleged torture, murder and dismemberment of Jamal Khashoggi by Saudi agents. (7 reader comments)
Commentary
It's pretty clear that Donald Trump wants the Republicans to lose the House in the upcoming midterm elections, a defeat that would get him off the hook. (4 reader comments)
Globalization, social media and the disruptive forces of emerging technologies have created an environment that repositions PR from simply adding value to a company to a necessary skill for survival and success.
PR professionals in today’s healthcare world are tasked with providing deeper, more strategic evaluations of our clients’ target audiences. We can do that by developing personal, meaningful connections with people that are built on shared interests and demonstrate trust, credibility and an understanding of what they need.
An important role of a chief communications officer or PR firm is to establish an "air traffic control system" to prevent media overexposure of the CEO.
Hill+Knowlton Strategies names Sheila Wisniewski president of Canada... Ruder Finn recruits Atul Sharma, COO of Genesis Burson-Marsteller, to be managing director of India... Conscious Co. Media taps Vanessa Childers as editorial director.
Exponent PR picked by Cub Cadet, outdoor power equipment company... March Communications adds slew of tech clients... Montieth & Co. selected by WinFx, automated investment service.
National Press Club hosts annual Communicators' Summit on Oct. 31... Impact of celebrity, pop culture on PR to be discussed by PRSA panel in NYC on Nov. 7... Senior pros (PRSA/NY group for PR people with at least 15 years of experience) tackle digital trends during session at FH's office on Nov. 15.
Gladstone Place Partners has axed the $200K Public Investment Fund of Saudi Arabia account in the aftermath of the alleged murder of Saudi dissident and Washington Post columnist Jamal Khashoggi. (6 reader comments)
The #MeToo movement is going to have a financial effect on businesses, according to a new study from FTI Consulting and Mine The Gap.
Although trust in the healthcare industry appears untroubled globally, Edelman’s 2018 Trust Barometer has discovered a troubling flux at local levels.
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