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PR & Marketing Communications News

Last Updated: Wed., Mar. 3, 2021 @ 3:53 pm

Commentary

Biden Stiffs Trump on J&J/Merck Deal

Wed., Mar. 3, 2021

By Kevin McCauley

President Joe Biden tossed PR bouquets to Johnson & Johnson and Merck for COVID-19 partnership but stiffs Donald Trump who got the ball rolling....Freedom House charts decline on US democracy amid upheaval of 2020....British campground operator updates "No Irish Need Apply" bigotry.

Earned or Owned? Thatís the Wrong Question

Wed., Mar. 3, 2021

By Dan O'Mahony

Dan O'MahoneyWith the tech sector and media increasingly at odds, several major Silicon Valley companies have recently made the decision to cancel proactive media relations altogether and instead focus on a media strategy where their own newsrooms produce massive amounts of owned content across many channels. But establishing a media mix that avoids the press runs its own set of risks.

O'Dwyer's/D S Simon Video Interview Series

'PR's Top Pros Talk' Hits 50

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: 50 Episodes!
Over the course of 50 episodes, “PR’s Top Pros Talk,” the video interview series moderated by DS Simon Media CEO Doug Simon, has presented viewers with a wealth of information, opinions and advice on how to handle the ups and down of today’s rapidly changing marketplace.

UCF Seeks PR for PTSD Research/Treatment Center

Wed., Mar. 3, 2021

By Kevin McCauley

University of Central FloridaThe University of Central Florida wants to hire a firm to provide PR and communications services for its research/treatment center for people suffering from post-traumatic stress disorders.

Obama Campaign Chief Plouffe Joins Precision

Wed., Mar. 3, 2021

By Kevin McCauley

David PlouffeDavid Plouffe, who was campaign manager of Obama for America and senior advisor to president Barack Obama, has joined Precision Strategies as of counsel.

On the Move: Blast PR Picks Pickett

Wed., Mar. 3, 2021

By Steve Barnes

Warren PickettBlast Public Relations appoints Warren Pickett VP, brand strategy. Pickett joins Blast from Access Intelligence... Marketing for Change hires Mike Reddy as directory of advocacy, part of the agency’s expansion push... Steinreich Communications Group names Jane Chero senior VP and leader of its home furnishings practice... Crowe PR brings on Aryanna Harrell as senior social media manager, a new leadership role at the agency.

Burlingame Banks on PR

Tue., Mar. 2, 2021

By Kevin McCauley

City of Burlingame, CaliforniaBurlingame, a city of more than 30K people located ten miles south of San Francisco, is looking for a firm to provide strategic communications, marketing, content development and graphic design services.

Ballard Bolsters Democratic Bench†

Tue., Mar. 2, 2021

By Kevin McCauley

Tola ThompsonBallard Partners has hired Tola Thompson, who served as chief of staff for veteran Florida Democratic Congressman Al Lawson and communications director for Congresswoman Carrie Meeks.

Five PR Trends to Watch in 2021

Tue., Mar. 2, 2021

By Ben Chodor

Ben ChodorLearning to plan for the unpredictable has been one of the great lessons of 2020, and can also serve as a guide for looking to the year ahead.

Many News Subscribers Donít Read What They Pay For

Tue., Mar. 2, 2021

By Jon Gingerich

newspapersA majority of local news subscribers are “zombie” readers who rarely consume the news they pay for, according to data released by Northwestern University’s Medill Spiegel School of Journalism.

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Accounts in Transit: Diamond & Co. Lands†St. Maarten Tourism Bureau

Tue., Mar. 2, 2021

By Steve Barnes

St MaartenDiamond & Co. lands St. Maarten Tourism Bureau... Strategic Objectives cooks with Weber-Stephen Canada, a manufacturer of charcoal and gas grills... Ogilvy toasts with Pernod Ricard USA’s Olmeca Altos Tequila, Tequila Avión and Del Maguey brands.

On the Move: GCI Health Names Regional Presidents

Tue., Mar. 2, 2021

By Steve Barnes

Sherry GoldbergGCI Health names Sherry Goldberg, Kath Kerry and Rikki Jones regional presidents... Confluent, event streamer, brings on Salesforce chief marketing officer Stephanie Buscemi as CMO... Baltimore Orioles hire Katie Krause as PR director.

Colorado Issues $180K Vaccine Education RFP

Mon., Mar. 1, 2021

By Kevin McCauley

Colorado Department of Public Health & EnvironmentColorado wants a PR firm to run an immunization education campaign to encourage people to get vaccinated in order to reduce vaccine-preventable diseases in The Centennial State.

Commentary

CPAC Leaves Hyatt with PR Mess

Mon., Mar. 1, 2021

By Kevin McCauley

RuneHyatt Corp. is certainly glad the the Conservative Political Action Conference is over. The hotel chain can now work to restore its PR reputation... Liberal California Democracts seek to muzzle Fox News, Newsmax and One America News Network

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