Nevada Issues $3.2M RFP for 'ObamaCare' PR
Thu., Oct. 22, 2020
By Kevin McCauley
Nevada’s Silver State Health Exchange has issued an RFP worth $3.2M per-year to handle marketing and outreach efforts. The work could run up to six years.
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Nevada’s Silver State Health Exchange has issued an RFP worth $3.2M per-year to handle marketing and outreach efforts. The work could run up to six years.
Americans are currently paying about as much attention to election-related political news as they are to developments surrounding the COVID-19 pandemic, according to Pew Research Center analysis. (1 reader comment)
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| GoNoodle’s Julie Crabill talks with Doug Simon about the ins and outs of being “a communications-driven chief marketing officer” in the latest “PR’s Top Pros Talk” video. The core principles of public relations, she says, are as important to CMOs as they are to chief communications officers. |
Interpublic Group CEO Michael Roth reported a 12.8 percent decline in Q3 revenues to $2.1B and an 11.3 percent drop in operating income to $248.6M. COO/executive VP Philippe Krakowsky will succeed Roth on Jan. 1. (1 reader comment)
Amsterdam, which is located in New York’s Montgomery County on the banks of the Mohawk River, is floating a $200K contract for economic development.
Commentary
Purdue Phama and the Justice Dept. have ironed out a settlement to resolve multi-year civil and criminal investigations into the company's past opioid marketing practices... GOP pollster Frank Luntz has advice for president Trump: Ditch Hunter Biden. (1 reader comment)
2020 has reinforced and confirmed some of communications’ core tenets, and may also be responsible for driving a new era for healthcare solutions.
Direct-to-market brands are already big, and over the next five years they are likely to get even bigger, adding another headache for traditional retailers slammed by COVID-19 and the dominant presence of online shopping, according to a new study from Diffusion.
MMGY books Karisma Hotels & Resorts, which has properties in Mexico and the Caribbean... CJMediaSolutions adds Real Hospitality Group... Slingshot picks up VisitDallas... LDPR handles grand opening of Grand Hyatt Nashville.
Flagship Pioneering hires Christine Heenan as senior partner/CCO... CMW Media ups Kyle Porter to CEO... PressFriendly recruits Michael Selvidge for managing partner post.
RooneyPartners launches RP Blitz Branding targeted at early-stage growth companies... The Worldcom Public Relations Group welcomes Tel Aviv-based PR360 to its network... The Conroy Martinez Group celebrates 30th anniversary.
The Mississippi Dept. of Mental Health has issued an RFP for a communications campaign to bolster opioid awareness. (1 reader comment)
BCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.
Commentary
Donald Trump has lost his trump card in his battle with Joe Biden as Americans now say the president's policies have hurt the economy... Nearly 60 percent of Americans feel "discouraged" or "trapped" by working from home. (2 reader comments)
The best recipe for success in the current PR market? Be a healthcare-oriented firm. That’s the conclusion reached by a new survey from law firm Davis & Gilbert.
The healthcare sector has witnessed an erosion of trust in recent years, and with COVID-19, provider organizations’ reputations have reached new lows. Here’s how hospitals, health systems and medical groups can navigate through this barrier and earn back consumer confidence.
The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (5 reader comments)
Clients want hard data to show that they're getting a real return on their PR investment, and Google Analytics can help provide that data. Here are five key metrics that you should start tracking today.
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