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The parallels between tech's boom years in the late 1990s and today are undeniable. As the tech market seems to be heading toward another correction, learning from those parallels could help communicators negotiate a bear market.
M&C Saatchi Sport & Entertainment North America hires Smile Train's Nijha Diggs as SVP... FINN Partners promotes Julie Walsh to senior partner... Relevance International brings on Dane Wisher from The Berman Group... Autism Speaks names Kelli Seely CMO.
Why Google is the first and last stop for audiences seeking to learn about companies, brands, executives, products and services.
More articles from our annual PR firm rankings issue:
• Creating a Sustainable Agency -- Paul Furiga, WordWrite
• Times Are Changing. So Should Your Agency's Culture. -- Peter V. Stanton, Stanton Communications, Inc.
• PR's Best-Kept Secret: Agency Owner Wealth -- Art Stevens, The Stevens Group
S4 Capital chief Martin Sorrell has acquired Los Angeles ad tech company TheoremOne, which has more than 370 staffers, as the WPP founder returns to the acquisition trail in the aftermath of his firm's accounting snafu.
McDonald’s is using Brunswick Group to publicize the recommendation by the Institutional Shareholders Services advisory group to vote for the management-backed board nominees instead of the directors proposed by Carl Icahn. (Updated)
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Commentary
Trump Media and Technology Group spells out the risk factors of being associated with Donald Trump. Warns potential investors it could suffer the same fate as the Trump Taj Mahal, Trump University, Trump Steaks, Trump Castle and Trump Vodka.
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Communities in Schools of Mid-America, which operates 70 schools with about 40K students in Kansas, Missouri, Oklahoma and Iowa, needs PR help to bolster awareness and understanding of its mission.
SNIPES, a sneaker and streetwear company, names Rich Foster as chief marketing officer... NINICO Communications promotes Sarah Farrant to VP... Ellucian, which provides technology solutions for colleges and universities, brings on Susan Morrow as CMO.
Gary Ginsberg, who held top communications jobs at Time Warner, News Corp. and Softbank, chairs the New York Solidarity Network, a $1,000 annual membership group that will promote pro-Israel leadership and combat antisemitism in NYC.
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Wyoming wants to hire a firm to run a public education campaign to educate residents about the services offered by its Department of Insurance.
Melissa Murphy, executive VP at Sunstar Strategic, has joined Allspring Global Investments, which has more than $540B in assets under management, as head of PR.
Disney Branded Television tabs Katherine Nelson to lead corporate communications... People for the American Way hires Na Eng as chief communications officer... Veriff, a global identity verification provider, names Caroline Mogford chief marketing officer.
Allen & Gerritsen signs Combined Jewish Philanthropies of Greater Boston to expand its national presence and advance brand recognition... BizCom Associates adds Valhallan and Iron 24... Christie & Co picks up Life Giving Warmth, which produces battery-powered, 100 percent portable heating blankets.
New York Republican Congressman Tom Reed has stepped down from Congress and will join BCW’s Prime Policy Group government relations/public affairs shop next week as vice-chairman.
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Commentary
SKDK splits with longtime client Starbucks because working for anti-union coffee chain is bad image for the White House's farm system for communications talent... China's PR image sinks to new low as it arrests 90-year-old Cardinal Joseph Zen of Hong Kong for being a security threat... While companies scramble for workers, they don't trust their current employees.
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