WPP Mulls Burson Divestiture
Mon., Apr. 13, 2026
By Kevin McCauley
WPP CEO Cindy Rose has retained Goldman Sachs to explore strategic options regarding its Burson PR flagship, according to a report in the London Times.
WPP CEO Cindy Rose has retained Goldman Sachs to explore strategic options regarding its Burson PR flagship, according to a report in the London Times.
In communications, where trust is earned and lost in moments, human judgment, experience and responsibility will define the future far more than artificial intelligence ever can.
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Top row (l to r): Jonathan Rosen, Chris Wahl, Valerie De La Gaza, Jonathan Jadali, Greg Mondshein; 2nd: Steven Shapiro, Evan Nierman, Dana Rhoden Baran, Brian Bellmont, April Mason; 3rd: Barbara Goldberg, Scott Baradell, Gina Rubel, Lori Rosen; 4th: Kristine Naidl, Andrew Healy, Josh Inglis, Filomena Fanelli, Chris Frates This year, the O’Dwyer’s rankings for top PR firms took a jump from 133 to 140 entries—a number that includes 21 firms that were not in the rankings last year. |
The DC Lottery is looking for a firm to provide a full-range of advertising and marketing services to support brand awareness and the sale of game tickets.
Mike Sitrick has bought his firm Sitrick And Company back from RGP, the Dallas-based management consulting firm. He sold the strategic communications powerhouse for $43.4M in Oct. 2009.
Commentary
Melania Trump's bolt-out-of-the-blue April 9 appearance to claim she had no relationship with Jeffrey Epstein is not going to boost her -12 percent popularity rating. It may make it worse... Mentioning "Avignon," home of the antipopes, to the Vatican's US ambassador is like shouting "Remember the Alamo" on the streets of Mexico City.
Younger employees are more likely to receive AI training in the workplace as well as guidance for using AI tools, according to a recent report.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Utah is looking for a marketing communications partner to run its one-year $3.4M underage drinking prevention media and education campaign.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
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