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PR News & Commentary

Last Updated: Mon., Jan. 17, 2022 @ 2:32 pm

Guatemala Dishes Out $900K Pact to Ballard Partners

Mon., Jan. 17, 2022

By Kevin McCauley

GuatemalaGuatemala has hired Ballard Partners for a $900K one-year strategic communications push to keep the Central American nation updated on developments in the US. Taiwan is picking up the PR tab.

Should Brands Comment on Big Social Movements?

Mon., Jan. 17, 2022

By Kate Hartley

Kate HartleyOrganizations are increasingly expected to take a stand on social and political issues. Whatever the motivation, the fact remains that brands can make significant and positive contributions to society—as their actions and track record are in alignment.

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On the Move: Porsche Cars North America Ups Coker to VP-Marketing

Mon., Jan. 17, 2022

By Steve Barnes

Ayesha CokerPorsche Cars North America promotes Ayesha Coker to VP of marketing... Afiniti ups Natalie Cerny to chief marketing & communications officer... Active Interest Media, names Julie Zub VP of events and Amanda Phillips VP of marketing... The Direct Marketing Club of New York taps Alicia Wiedemann as 2022-23 president.

FGH's Johnson Heads to GTCR

Fri., Jan. 14, 2022

By Steve Barnes

Andrew JohnsonFinsbury Glover Hering managing director Andrew Johnson moves to private equity firm GTCR, where he takes on the newly created position of principal and chief of marketing and communications.

How the CDCCanGet on MessageAbout COVID

Fri., Jan. 14, 2022

By Seth Linden

Seth LindenAfter two years, one might think the CDC's explanation of what Americans should do next about Omicron would be clearer and more succinct. Not quite. Here's how the CDC can get on track with its pandemic communications.

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Wartime Lessons: Crisis Doctrine for Complex Times

Fri., Jan. 14, 2022

By Jessica Berk Ross

Jessica Berk RossAs we prepare for what’s shaping up to be yet another hostile year in communications, a look to the principles put forth in military doctrine provides some important lessons for managing challenges.

Let's Stay in Touch in 2022

Fri., Jan. 14, 2022

By Bob Brody

Bob BrodyOur relentless attempts at communication threaten to render us incommunicado. The push for planned obsolescence may come for us next.

On the Move: Taylor Joins Dana-Farber Cancer Institute

Fri., Jan. 14, 2022

By Steve Barnes

Goldie TaylorDana-Farber Cancer Institute hires Goldie Taylor to serve as senior vice president, chief communication and marketing officer... Big Brothers Big Sisters of America names Dvon Williams CCO... Publicis digital marketing agency Hawkeye appoints Tina Posey as chief executive officer.

Accounts in Transit: Weill Talks Turkey

Fri., Jan. 14, 2022

By Steve Barnes

TurkeyWEILL is tabbed to manage public relations activities for the Turkish Culture and Tourism Board in the US... Bolt PR is named AOR for software provider Delivery Solutions... The Brandman Agency checks in with the Hotel Metropole Monte-Carlo... Firecracker PR signs on as agency of record for global clinical trial marketplace Inato and technology data market research provider ETR.

Montgomery County Seeks BizDev Boost

Thu., Jan. 13, 2022

By Kevin McCauley

Montgomery CountyMontgomery County, which accounts for a quarter of Maryland’s economic activity, is looking for a PR firm to develop messaging to promote it as an ideal place to start or grow a business.

Commentary

Melania Trump Could Use PR for Auction of 'The Hat'

Thu., Jan. 13, 2022

By Kevin McCauley

MelaniaMelania Trump could use a nice PR accessory to go with her over-the-top hat that she is peddling online... Embattled CDC head Rochelle Walensky calls in heavy PR artillery to deal with public's frustration with ever-changing COVID guidance... Robinhood solves back-to-work crisis by telling staff to stay home for good.

Kekst CNC Works $2B Permian Basin Deal

Thu., Jan. 13, 2022

By Kevin McCauley

Desert Peak Minerals and Falcon MineralsKekst CNC is handling the $1.9B merger of Desert Peak Minerals and Falcon Minerals to create a company with an extensive footprint in Texas’ petroleum-rich Permian Basin.