Amazon Controls 10% of U.S. Digital Ad Market
Tue., Apr. 13, 2021
By Jon Gingerich
Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
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Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
The Pace Center for Girls, which provides counseling, case management and mental health services to young women in need, is gathering proposals for a marketing PR program.
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The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings. |
Commentary
Vladimir Putin must envy Fox News' success in dividing America and undermining trust in political solutions... Does 90-year-old Rupert Murdoch want his legacy tarnished by the white supremacist rants of Tucker Carlson?
Alexandra Trower, executive VP-global communications at Estēe Lauder Cos., is stepping down July 1 after a 13-year run at the New York-based cosmetics giant.
Salaries at PR agencies nationwide were essentially flat in 2020, even as hourly billing rates increased at an average rate of nearly five percent, according to an annual Spring Associates report.
Kekst CNC is handling medical laboratory supplier Avantor Inc.’s $1.1B deal for Germany’s Ritter GMbH.
Two early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.
The Decker/Royal Agency wins Sandals Resorts International... Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA... The Abbi Agency takes on PR duties for the Silver State Health Insurance Exchange.
MDC Partners hires Michaela Pewarski as VP-investor relations. Pewarski joins MDC from artificial intelligence company Afiniti... MP&F Strategic Communications brings on Tom Cocke as copy director... MTV Entertainment Group names Jason White chief marketing officer.
Invest Alberta Corp., which is charged with making the Canadian province the investment destination of choice, is looking for a firm to strengthen its international marketing pitch and delivery.
Commentary
JetBlue flies into PR turbulence as it breaks promise not to donate to members of the Sedition Caucus... China’s government loves Procter & Gamble… Donald Trump really doesn’t like baseball… Edelman gets power placement.
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Years back, the Fox News Channel invited me on to talk about my blog, letterstomykids.org. The interview put to the test whether I actually practice what I preach when media-training clients.
Trish Taylor, executive VP at Hager Sharp, has joined Weber Shandwick to lead its Washington healthcare practice.
Online ad spends revealed year-over-year growth of 29 percent in 2020’s fourth quarter and increased 12.2 percent for the year, according to an Interactive Advertising Bureau report.
There is a major shift toward privacy rolling out across digital platforms and the impact to Facebook advertisting will be significant.
Fox News signs former secretary of state Mike Pompeo as a contributor... News Corp. plans to issue $1B in bonds to fund acquisition drive... Apple Studios hires feature film veteran Jessie Henderson.
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EVINS and Hall PR pick up Arlo Hotels... Marino adds Alvarez & Marsal Property Investments... JC Communications takes on AC Hotel Tallahassee Universities at The Capitol... BCENE Public Relations lands Bonny and Milk Cult.
Omnicom launches an initiative geared toward raising the media profile of Asian Americans... The Public Relations Global Network forges an affinity relationship with News Direct... 5W Public Relations to open in Miami.
The Orange County Transportation Authority is seeking proposals from PR agencies that can conduct a year-long outreach initiative that promotes the transit service provider’s rideshare program.
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