PR & Marketing Communications News

Last Updated: Mon., Jul. 13, 2020 @ 6:07 pm

AL Coast Floats Ecotourism Marketing, Branding RFP

Mon., Jul. 13, 2020

By Jon Gingerich

Coastal Alabama PartnershipThe Coastal Alabama Partnership is seeking proposals from destination marketing agencies that can develop and market a brand promoting the Yellowhammer State’s Gulf Coast and its potential for ecotourism.

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Anna Lingeris

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Anna Ligeris, Earned Media & Brand Publicity Lead, The Hershey Company
 
The secret to getting earned media coverage in a changed communications landscape is the subject of this week’s “PR’s Top Pros Talk,” with Hershey’s earned media and brand publicity lead Anna Lingeris.

O'Dwyer's Magazine - July '20

Coronavirus & The Travel Industry

Washington Redskins Bow to PR Pressure, Drop Name

Mon., Jul. 13, 2020

By Kevin McCauley

RedskinsThe Washington Redskins announced today that the NFL team would change its name and logo—both long criticized as racist by Native Americans—after an 87-year run. (1 reader comment)

Economic Fever in the Travel Industry Could Linger

Mon., Jul. 13, 2020

By Charles Mardiks

Charles MardiksIt’s going to be a prolonged climb to recovery for the travel economy, as well as those of us who operate lifestyle-focused agencies whose clients have witnessed a sudden halt in their business. What can we do to weather this storm? 

PR Pro Van Vechten Dies at 75

Mon., Jul. 13, 2020

By Kevin McCauley

Jay Van VechtenJay Van Vechten, who ran Van Vechten & Co. PR firm for 32 years and was an advocate for disabled people, died July 11 in Boca Raton. He was 75.

LGBTQ Outreach Impacts Purchasing Decisions

Mon., Jul. 13, 2020

By Jon Gingerich

LGBTQAn overwhelming majority of LGBTQ consumers believe supporting brands that make an effort to reach out and support the LGBTQ community is now more important than ever.

Instagram Tests ‘Shops’ Tab

Mon., Jul. 13, 2020

By Ronn Torossian

Ronn TorossianInstagram has rolled out a new feature that allows users to connect with brands, which could prove to be a boon for e-commerce stores, marketers and digital PR pros.

PRSA Cancels In-Person Annual Conference

Mon., Jul. 13, 2020

By Kevin McCauley

PRSAPRSA said today its international conference that was slated for Nashville from Oct. 25 to Oct 27 would be held online instead due to the COVID-19 crisis.

Edelman Suits Up Brooks Brothers Chapter 11

Fri., Jul. 10, 2020

By Kevin McCauley

Brooks BrothersEdelman is handling the Brooks Brothers bankruptcy as America's oldest apparel company falls to the casualization of corporate attire and pressures from the COVID-19 pandemic shutdowns. (2 reader comments)

NYSERDA Needs Clean Tech Marketing Support

Fri., Jul. 10, 2020

By Jon Gingerich

New York State Energy Research and Development AuthorityThe New York State Energy Research and Development Authority is looking for an agency that can position the Empire State as an innovation hub for the clean tech sector.

Commentary

Supreme Count Strikes Down 'Master of Distraction'

Fri., Jul. 10, 2020

By Kevin McCauley

Warren ZevonThe Supreme Court strikes down president Trump's claim that the subpoena from New York DA Cyrus Vance distracted him from his White House duties and tarnished his image overseas. That's rich... Poor, poor, pitiful Donald. Trump is telling anybody within earshot that he's the victim of COVID-19, economic collapse and racial unrest. (1 reader comment)

Media Maneuvers: Foxer Shep Smith Resurfaces at CNBC

Fri., Jul. 10, 2020

By Steve Barnes

Shepard SmithShep Smith, who bolted Fox News in October, resurfaces at CNBC... Voice of America CEO Michael Pack has indicated that VOA does not plan to renew the J-1 visas of up to 100 foreign citizens who translate content... Omnicom Media Group is making a big bet on the future of podcasting. (1 reader comment)

Accounts in Transit: H+K Amplifies Global Messaging for GH Hearing

Fri., Jul. 10, 2020

By Steve Barnes

ReSoundHill+Knowlton Strategies amplifies global messaging for Denmark's GH Hearing, a maker of hearing aids... Magrino checks in at Il Palagio, a sixteenth-century estate, organic farm and vineyard in the Tuscan countryside south of Florence, Italy... Stuntman PR takes up US PR duties for for the Balsamic Vinegar of Modena... MSSmedia handles PR for  Tchefuncte’s and The Anchor at Tchefuncte’s, a new dual-dining concept in Madisonville, LA.