The Inside News of PR & Marketing Communications

Last Updated: Fri., May 24, 2019 @ 10:41 am

Public NYC Rolls Out DEFY CBD Perfomance Drink

Fri., May 24, 2019

By Steve Barnes

DEFYPublic New York City is working with DEFY, the first mainstream hemp extract performance beverage specifically for athletes. NFL Hall of Famer Terrell Davis promotes product.

PRSA/LA Steps Up Commitment to Diversity

Fri., May 24, 2019

By Steve Barnes

shawn smithPRSA/Los Angeles is stepping up its committment to diversity with networking event with Black PR Society/LA and diversity celebration with Hispanic PR Assn.


O'Dwyer's May PR Firm Rankings Magazine

Top 25 PR Firms Post 12.9% Jump in '18 Income

By Kevin McCauley

O'Dwyer's May MagazineSpectrum Science Communications, Imre, LLC and W2O Group powered the Top 25 independent PR firms to a 12.9 percent rise in combined 2018 fee income to $2.1B and a 10.7 percent jump in employment to 11,702, according to O'Dwyer's Rankings of PR Firms released Mar. 26.

View May Rankings Magazine PDF


Tanteo Tequila Pours RFP to Expand Market Base

Thu., May 23, 2019

By Kevin McCauley

TanteoBrooklyn's Tanteo Tequila, which markets the No 1 ulta-premium brand in the US, is looking for a PR firm to help expand its product portfolio and customer base.

MI County Issues Veterans Affairs Marketing RFP

Thu., May 23, 2019

By Jon Gingerich

Isabella CountyIsabella County, Michigan is soliciting proposals from agencies that can conduct a marketing campaign to raise awareness of the county’s Veterans Affairs office and the services it provides veterans and their dependents.

Commentary

PR Gold Awaits Bernie Sanders at Walmart

Thu., May 23, 2019

By Kevin McCauley

Bernie SandersJoe Biden's decision to enter the Democratic presidential sweepstakes has torpedoed the campaign of former frontrunner Bernie Sanders. Walmart could rejuvenate the Vermont Senator's run.

Noses On! Red Nose Day and the Power of Partnerships

Thu., May 23, 2019

By Brad MacAfee

Brad MacAfeeComic Relief USA's Red Nose Day, which fights child poverty, is a prime example of how companies can join together and elevate each other's strengths in the pursuit of a worthwhile cause.

Rep. McCarthy CoS Joins Silver Lake

Thu., May 23, 2019

By Kevin McCauley

Barret KarrBarrett Karr, chief of staff to House Minority Leader Kevin McCarthy, will join Silver Lake Partners private equity firm next month.

On the Move: Demonstrate Hires Sean DallasKidd as Creative Chief: York & Chapel Ups Exec. VP Jill Perkins to CEO; American Flood Coalition Names Dante Cutrona Government Relations Chief

Thu., May 23, 2019

By Steve Barnes

Sean DallasKiddDemonstrate hires Sean DallasKidd as chief creative officer. He's a veteran of J. Walter Thompson/San Francisco... York & Chapel promotes executive VP Jill Perkins to CEO slot. She held top marketing positons at Playtex, and Elizabeth Arden Red Door Spas... American Flood Coalition puts Dante Cutrona in charge of government relations.

42 West Spins Botswana's Elephant Hunt

Wed., May 22, 2019

By Kevin McCauley

Operation Jumbo Slaughter42 West is working with Botswana to develop messaging to position its policy on elephant hunting to counter criticisms from western animal rights groups and the eco-tourism sector.

Walmart Nixes Call to Boost Anti-Sexual Harassment Policy

Wed., May 22, 2019

By Kevin McCauley

WalmartWalmart urges shareholders to reject a proposal slated for its June 5 annual meeting to give the board formal oversight responsibility in the prevention of workplace sexual harassment. The $514B retailer says it goes well beyond "the minimum required by law."

How to Win the Battle for Talent

Wed., May 22, 2019

By Kathy Bloomgarden

Kathy BloomgardenThe war for the best talent is getting more and more competitive. PR firms have to be on top of their games to attract and keep young people – especially the coveted, out-of-the-box creative thinkers. CEOs can take four essential steps to better engage their people.

Social Ad Spends Continue Upward Climb

Wed., May 22, 2019

By Jon Gingerich

Social MediaMarketers have increased spending on social media advertising by more than 25 percent in the last year, according to a recent report.

Commentary

Buttigieg Meets Alfred E. Neuman

Wed., May 22, 2019

By Kevin McCauley

MadDemocratic presidential hopeful Pete Buttigieg is no Alfred E. Neuman, the freckle-faced, gap-toothed grinning idiot kid who is cover boy of Mad Magazine. He should pick up a copy of the bi-weekly.

Hope Hicks Cooperates with House's Trump Probe

Wed., May 22, 2019

By Kevin McCauley

Hope HIcksHope Hicks, former White House communications director, is expected to cooperate with the House Judiciary Committee’s investigation into whether Donald Trump obstructed justice.