The Inside News of PR & Marketing Communications

Last Updated: Mon., Mar. 25, 2019 @ 5:14 pm

Kent State Calls for Online Marketing Services

Mon., Mar. 25, 2019

By Jon Gingerich

KSUKent State University is soliciting proposals from agencies that can provide online marketing services for two of its undergraduate and graduate programs.

Muslim World League Hires Qorvis

Mon., Mar. 25, 2019

By Kevin McCauley

Muslim LeagueQorvis Communications has signed a one-year $810K contract to represent the Saudi Arabia-based Muslim World League and its push to clarify the true message of Islam.


O'Dwyer's Magazine

March Mag Focuses on Food & Beverage PR

By John O'Dwyer

O'Dwyer's Mar. '19 Food & Beverage PR MagazineOur annual issue on food and beverage PR features articles from leading thought leaders in the field, plus profiles of 35 firms with expertise in this specialty.


Commentary

Congratulations, Mr. President

Mon., Mar. 25, 2019

By Kevin McCauley

New York Daily News - Teflon Don"Vindicated" by attorney general Bob Barr, Donald Trump will step up attacks on political opponents and media. Democrats should not fall into his trap. (1 reader comment)

Telling a Brandís Story Has Never Been More Important

Mon., Mar. 25, 2019

By Edward Hoffman

Edward HoffmanThe food industry is grappling with seismic shifts in how consumers eat and how quickly product must move. As brands navigate this changing environment, the importance of telling their story is greater than ever. Three key insights reveal how brand-building helps meet consumer expectations and sales goals.

Hogan Lovells Reps Afghan Embassy

Mon., Mar. 25, 2019

By Jon Gingerich

AFGHANISTAN

Afghanistan’s embassy in Washington, D.C. has retained Hogan Lovells to strengthen bilateral relations between Afghanistan and the United States.

Magrino Earns Matrix Award

Mon., Mar. 25, 2019

By Steve Barnes

Susan MagrinoMagrino chairman and CEO Susan Magrino is among the female media professionals to be honored at the 2019 Matrix Awards, which will be held May 6 at the Sheraton New York Times Square.

Spotify Calls On Regulators to Fight Against PR

Mon., Mar. 25, 2019

By Ronn Torossian

Ronn TorossianApple’s highly-anticipated announcement regarding a new subscription offering has been counterweighted somewhat by Spotify’s recent complaint against the tech giant for anti-competitive behavior.

Anti-Smoking Group Airs Social Marketing RFP

Fri., Mar. 22, 2019

By Jon Gingerich

Virginia Foundation for Healthy YouthThe Virginia Foundation for Healthy Youth is seeking an agency that can implement the organization’s social marketing campaigns and initiatives.

BCW Promotes, Defends Huawei's Reputation

Fri., Mar. 22, 2019

By Kevin McCauley

HuaweiBCW provided  Washington representation to Chinese telecom Huawei, which is banned from doing business with federal agencies and contractors due to its alleged espionage on behalf of China's government.

Commentary

Jumping into the Foxhole

Fri., Mar. 22, 2019

By Kevin McCauley

Alexandria Ocasio-CortezWhat is the genius of Fox News? It may be the network's ability to mount opposition to progressive ideas way before most liberal-leaning people are even aware of them.

Infant Safety Nonprofit Secures Lobbying Support

Fri., Mar. 22, 2019

By Jon Gingerich

Cribs for KidsCribs for Kids, a nonprofit promoting safe sleeping environments for babies, has retained private consulting firm Murphy Strategic Consulting to handle crib-related consumer safety issues on Capitol Hill.

Kekst CNC Gobbles Up Turkey Hill Deal

Fri., Mar. 22, 2019

By Kevin McCauley

Turkey HillKekst CNC works with Peak Rock Capital as it acquires Turkey Hill line of ice cream, milk, iced tea and fruit drinks from $122B supermarket giant Kroger.

Goldin Solutions Speaks for Steinhardt

Fri., Mar. 22, 2019

By Kevin McCauley

Michael SteinhardtGoldin Solutions represents billionaire philanthropist Michael Steinhardt, who has been accused of sexual harassment by seven women. (1 reader comment)

On the Move: F|W|V Names Natalie Best First COO; LEWIS Hires Gerard LaFond, Megan Maguire; MERGE Atlanta Recruits Joanna Horn; Allied Global Marketing Taps Rick Gomes for National Publicity Director

Fri., Mar. 22, 2019

By Steve Barnes

Natalie BestFrench|West|Vaughan names Natalie Best its first chief operating officer. She was executive VP/director of client services... LEWIS hires Gerard LaFond as senior VP from Weber Shandwick and Megan Maguire as Chicago head from MSLGroup... MERGE Atlanta recruits Joanna Horn from LEWIS for VP... Allied Global Marketing names Rick Gomes national publicity head.

Racepoint Advises Embattled Huawei

Thu., Mar. 21, 2019

By Kevin McCauley

Larry WeberHuawei Technologies enlisted Larry Weber’s Racepoint Global for PR and crisis support as it takes on the US law that bars governmental agencies and federal contractors from doing business with the Chinese company accused of espionage.

Philip Morris International Vapes With Vice Media

Thu., Mar. 21, 2019

By Kevin McCauley

Philip MorrisPhilip Morris International has cut a $6.5M sponsored content deal with Vice Media, which focuses on the 18- to 34-year-old market, to promote e-cigarette vaping.

10 Self-Defeating Business Behaviors Women Should Avoid

Thu., Mar. 21, 2019

By Valerie Di Maria

Valerie Di MariaThere’s been a good deal of attention focused on what companies are or should be doing to get to 50/50 gender balance. But what can women do to help propel this positive momentum? (1 reader comment)

Thorne Exits H&K for BCW

Thu., Mar. 21, 2019

By Steve Barnes

Mark ThorneMark Thorne, global CFO and COO at Hill+Knowlton Strategies, takes same job at BCW, a fellow WPP unit.

Personalized Wellness: Whatís Next in Nutrition and Health

Thu., Mar. 21, 2019

By Ashley Desrosiers and Jean Owen Curran

Ashley Desrosiers and Jean Owen CurranThe personalized wellness movement represents a fundamental shift in the way consumers and health professionals approach nutrition, health and wellness. A look at today’s research and technology landscape illustrates some of the many promising opportunities on the horizon.

Weber Shandwick Cracks Code of Intelligent Tech

Thu., Mar. 21, 2019

By Steve Barnes

weberA new interactive study guide from Weber Shandwick attempts to crack the code of intelligent technology for people working in the communications industry.