PR News & Commentary

Thu., Oct. 6, 2022

By Steve Barnes

While consumer expectations for a brand’s sense of a purpose are climbing, many brands are dropping the ball when it comes to meeting those expectations.

Thu., Oct. 6, 2022

By Kevin McCauley

Current Global has named Weber Shandwick's Charlie Hart executive VP-integrated media to help drive its influencer marketing efforts.

By Dan Martin

Marketers’ opportunity for more personalized storytelling with the evolution of Web3 and the rise of the metaverse.More articles from Oct. healthcare & medical PR magazine:

• Where the CDC Went Wrong -- Dr. David Lenihan, CEO/Co-Founder of Tiber Health and the President of Ponce Health Sciences University

• Facebook Plays Role in U.S. Mental Health Decline -- Jon Gingerich, O'Dwyer's sr. editor

• When The New York Times Isn't Possible -- Shani Lewis, Asst. VP, Media Relations, LaVoieHealthScience

Thu., Oct. 6, 2022

By Kevin McCauley

Agriculture and Agri-Food Canada wants to hire a firm to run a digital and ecommerce consumer campaign to expand the sale of Canadian food and beverages in Vietnam.

Thu., Oct. 6, 2022

By Kevin McCauley

The Stagwell Media Network has rebranded itself as the Brand Performance Network to better reflect the connected media, creative and commerce solutions that it delivers for clients.

Thu., Oct. 6, 2022

By Shani Lewis

Three steps to an attainable, client-friendly media plan.

Thu., Oct. 6, 2022

By Steve Barnes

imre names Neera Chaudhary as CEO. Chaudhary, who most recently served as North America president of Ketchum, succeeds Dave Imre... Fourth Pillar, which focuses on clients in the music business, brings on FTI Consulting's Claire Turvey as a managing partner... RW Jones Agency names Sarah Goldfarb managing director of social media and digital content.

Thu., Oct. 6, 2022

By Steve Barnes

Dentons Global Advisors opens in Bogotá, Colombia in addition to expanding its Washington, DC office’s offering focused on Latin America and the Caribbean... Choreo, a registered investment advisor firm, is partnering with San Diego-based advisor marketing platform FMG to launch Canvas, a multi-channel digital marketing and communications platform... APO Group is celebrating its 15^th anniversary by offering one year of free, unlimited press release distribution to 15 African NGOs nominated by African journalists.

Wed., Oct. 5, 2022

By Kevin McCauley

Brunswick Group is providing “foundational communications” for the Grand Egyptian Museum, which is expected to open by November.

Wed., Oct. 5, 2022

By Jon Gingerich

A lack of education and basic critical thinking skills are to blame for the rise in conspiracy theories in American society today, according to a recent survey.

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Commentary

Wed., Oct. 5, 2022

By Kevin McCauley

Gen D joins Gen X, Y and Z to highlight the cultural divisions that have polarized America and made life tougher for brands... Donald Trump's defamation suit against CNN isn't worth the paper that is written on but its a great fundraising tool... SEC chair Gary Gensler should consider PR if his current gig doesn't pan out. The rollout of Kim Kardashian's crypto fine was masterful PR.

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Wed., Oct. 5, 2022

By Kevin McCauley

Stanton represents Pathfinder Acquisition Corp. as it merges with Movella Inc. in a SPAC deal valued in the $537M range.

Wed., Oct. 5, 2022

By Steve Barnes

Elevate Government Affairs hires David Marten, who was most recently legislative director for Senate Commerce Chair Maria Cantwell (D-WA)... Haynes and Boone, an international corporate law firm, hires Jackie Sarlo as chief marketing officer... Amplitude, a digital analytics platform, names former Dropbox CMO Tifenn Dano Kwan its top marketer.

Wed., Oct. 5, 2022

By Steve Barnes

Prosek Partners launches a crypto and web3 communications and marketing offering... Buffalo Groupe acquires Sports Marketing Surveys USA... Yes& creates a branded content studio.

Tue., Oct. 4, 2022

By Kevin McCauley

The Max Planck Florida Institute for Neuroscience wants bids from PR firms about how it can generate greater awareness of its mission and achievements.

Tue., Oct. 4, 2022

By Kevin McCauley

Douglas Farrar, who was VP-communications and strategy at the Carnegie Center for International Peace, has joined the Federal Trade Commission as PA director.