PR & Marketing Communications News

Last Updated: Wed., Sep. 23, 2020 @ 5:37 pm

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Kym White

Wed., Sep. 23, 2020

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Kym White, SVP & Chief Comms. Officer, CVS Health
CVS chief communications officer Kym White talks with Doug Simon about the challenges of meeting all the messaging needs of a large, multi-faceted healthcare company in the latest “PR’s Top Pros Talk” video.

The Psychology of Selling

Wed., Sep. 23, 2020

By Art Stevens

Art StevensHaving now facilitated the acquisition of more than fifty public relations and digital/interactive agencies over the course of some sixteen years I have reached the conclusion that one element has been vastly overlooked—the psychology of selling.

Sloane & Co. Rises to Defense of Cubic

Wed., Sep. 23, 2020

By Kevin McCauley

CubicSloane & Co. represents Cubic Corp. as the San Diego-based defense and transportation (fare collection/revenue management) systems company adopts a poison pill defense.

Media Maneuvers: Meredith Corp. Boots 180 Staffers

Wed., Sep. 23, 2020

By Steve Barnes

MeredithMeredith is giving 180 employees (about 3.6 percent of its workforce) the boot... Chris Spadaccini is exiting his post as chief marketing officer at WarnerMedia Entertainment. He's the latest in a wave of departures from the AT&T unit... Penske Media, which runs Variety, Rolling Stone, WWD and Deadline, has formed a partnership with The Hollywood Reporter parent company MRC.

News of Firms: Rachel Harrison Launches Shop

Wed., Sep. 23, 2020

By Steve Barnes

Rachel HarrisonRachel Harrison, one of the co-founders of Lion & Lamb Communications, has started up Rachel Harrison Communications... The Hispanic Public Relations Association has launched HPRA Texas, its sixth formalized chapter in the nation... RooneyPartners has developed the RP HealthCast, a public-service podcast devoted to information about the coronavirus pandemic.

Accounts in Transit: PAN Lands Brazen Software Brand

Wed., Sep. 23, 2020

By Steve Barnes

BrazenPAN Communications lands virtual hiring event and online career fair software brand Brazen... Diffusion is named AOR for financial services startup Facet Wealth... Firecracker PR signs up software-as-a-service brands Avatier and Voxox.

New Mexico Health Insurance Exchange Wants PR Partner

Tue., Sep. 22, 2020

By Kevin McCauley

New Mexico Health Insurance ExchangeNew Mexico Health Insurance Exchange is looking for a firm to increase awareness and understanding of individuals and business about options available in its beWellnm coverage.

Kekst CNC's Deveny Moves to Teneo

Tue., Sep. 22, 2020

By Kevin McCauley

Kathy DevenyKathy Deveny, who headed Kekst CNC's media and presentation training unit, has joined Teneo as a senior managing director.

Commentary

BRT's 'Purpose' Pledge Fails to Spark Change

Tue., Sep. 22, 2020

By Kevin McCauley

BRThe Business Roundtable's high-profile "purpose" report turns out to be a wash. Companies that work for all stakeholders continue to do so, while those that put stockholders on top of their lists stress financial returns. (2 reader comments)

Avisa Adds Signal Group's Procter

Tue., Sep. 22, 2020

By Steve Barnes

John ProcterAvisa Partners adds John Procter, a veteran of Signal Group and the Coalition Provisional Authority during the Iraq War.

News of Firms: Edelman Launches CommsTech Solutions

Tue., Sep. 22, 2020

By Steve Barnes

EdelmanEdelman launches Edelman CommsTech Solutions, an offering that leverages technology, tools, data and analytics to provide actionable intelligence for communicators... Ruder Finn acquires full-service PR firm jacobstahl to anchor the re-launch of Bloom, its incubator agency, as well as Bloom Health, which focuses on the healthcare sector... Landis Communications celebrates 30th anniversary.

On the Move: MacDougall Advisors Names 3 Managing Partners

Tue., Sep. 22, 2020

By Steve Barnes

Karen SharmaMacDougall Advisors names Lisa Parks, Carl Cummings and Karen Sharma managing partners... Hill+Knowlton Strategies brings on Guillermo Martín as director for Spain... Raines International hires Lisa Mann, a veteran of Pepsico and Kind, as managing director.

Davenport, IA Issues Communications RFQ

Mon., Sep. 21, 2020

By Jon Gingerich

davenportThe City of Davenport, Iowa is seeking input from agencies that can assist the eastern Hawkeye State city with strategic social and media relations projects on an as-needed basis.

SKDKnick Powers NAACP’s Voting Drive

Mon., Sep. 21, 2020

By Kevin McCauley

NAACPSKDKnickerbocker is handling the NAACP’s “Power of 5—Community Voter Outreach Program” to distribute informational materials on voting in areas with high concentrations of Black people.

Taking on Tech Overload

Mon., Sep. 21, 2020

By Joseph Giumarra

Joseph GiumarraDespite the popular opinion that technology is making us more productive, it’s just as likely to cause us paralysis at critical moments—especially for those of us in public relations. How can we work the technology to ensure that the technology isn’t working us?