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PR News & Commentary

Last Updated: Fri., Mar. 1, 2024 @ 5:35 pm

MN Retirement Systems Looks for PR

Fri., Mar. 1, 2024

By Kevin McCauley

MSRSThe Minnesota State Retirement System is looking to hire a PR firm to handle its communications strategy.

Marketers Need to Up Their Focus on Outcomes

Fri., Mar. 1, 2024

By Steve Barnes

Walker SandsA new study from Walker Sands says that some marketers have been putting the cart before the horse when it comes to the relationship between marketing channels and business outcomes.

On the Move: Ingraham Joins Clarity as President, North America

Fri., Mar. 1, 2024

By Steve Barnes

Kristen IngrahamClarity appoints Kristen Ingraham as president, North America, She was at Padilla... Food marketing agency Ingredient hires Shane Robbins as senior director, client services... Lumen Technologies brings on Microsoft's Ryan Asdourian as EVP and CMO.

Accounts in Transit: Hemsworth Books South Florida Hiltons

Fri., Mar. 1, 2024

By Steve Barnes

HiltonHemsworth adds four South Florida Hilton properties to its client roster... Carve Communications, a Miami-based agency, signs on as agency of record for Mint House, Pet Forge and Pickle Everything... Kemper Lesnik is engaged by Audent Global Asset Management, an advisory and investment management firm primarily serving high-net-worth individuals and family offices.

News of Firms: BOC Consult Launches

Fri., Mar. 1, 2024

By Steve Barnes

BOCBOC Consult (Ltd.), a consultancy in the fields of public affairs, investor relations, labor relations and communication, is established by Edelman vet Rüdiger O. Assion and Leonteq founder Ernst Primosch... Needle is launched by SF area PR pros Tess Pawlisch and Margaret Huang... BleuCooper Communications and MK Bridge Communications merge.

CHP Targets Distracted Teenager Driving

Thu., Feb. 29, 2024

By Kevin McCauley

CHPThe California Highway Patrol is looking for a non-profit group to develop a public awareness and educational campaign to warn about the dangers of distracted teenager driving.

Commentary

Oprah Ditches Weight Watchers

Thu., Feb. 29, 2024

By Kevin McCauley

OprahOprah Winfrey's decision to stand down from Weight Watchers board magnifies the danger of using a celebrity spokesperson, even one as admired and beloved as the actress/talk show host... Big Oil uses "carbon capture" to combat global warming as PR smokescreen... Team Biden whistles past graveyard as it downplays Michigan primary results.

Shetland Spaceport Blasts Off in DC

Thu., Feb. 29, 2024

By Kevin McCauley

SaxavordScotland’s SaxaVord Spaceport, which is the UK’s only facility for vertical rocket launches, has hired Alexandria’s Brian Glackin & Assocs. for Washington representation on aerospace and defense matters.

On the Move: Caliber Corporate Advisers Ups Rodriguez to CEO

Thu., Feb. 29, 2024

By Steve Barnes

Grace Keith RodriguezCaliber Corporate Advisers, which works with clients in fintech and financial services, promotes Grace Keith Rodriguez to CEO... Hill & Knowlton and BCW, which will merge as of July 1 to form Burson, fill out executive ranks... Rubenstein Public Relations brings on Andrew Bard as a VP in its corporate communications group... Nickerson hires Alyssa Jewell as senior manager of PR and communications.

News of Firms: Stagwell Acquires WHAT'S NEXT PARTNERS

Thu., Feb. 29, 2024

By Steve Barnes

WNPStagwell reaches an agreement to acquire WHAT'S NEXT PARTNERS, a French digital brand and marketing consultancy... A D S Simon Media survey found that 82 percent of PR pros view the election year as either an opportunity or a challenge for their media relations plans... Allison launches Allison AI integrated suite of products/services.

5W Public Relations Works Webull's SPAC

Wed., Feb. 28, 2024

By Kevin McCauley

Webull5W Public Relations represents Webull as the digital broker with 20M users plans to go public via a $7.3B SPAC merger with SK Growth Opportunities Corp.