PR & Marketing Communications News

Last Updated: Fri., Jul. 10, 2020 @ 5:30 pm

Edelman Suits Up Brooks Brothers Chapter 11

Fri., Jul. 10, 2020

By Kevin McCauley

Brooks BrothersEdelman is handling the Brooks Brothers bankruptcy as America's oldest apparel company falls to the casualization of corporate attire and pressures from the COVID-19 pandemic shutdowns.

NYSERDA Needs Clean Tech Marketing Support

Fri., Jul. 10, 2020

By Jon Gingerich

New York State Energy Research and Development AuthorityThe New York State Energy Research and Development Authority is looking for an agency that can position the Empire State as an innovation hub for the clean tech sector.

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Anna Lingeris

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Anna Ligeris, Earned Media & Brand Publicity Lead, The Hershey Company
 
The secret to getting earned media coverage in a changed communications landscape is the subject of this week’s “PR’s Top Pros Talk,” with Hershey’s earned media and brand publicity lead Anna Lingeris.

O'Dwyer's Magazine - July '20

Coronavirus & The Travel Industry

Commentary

Supreme Count Strikes Down 'Master of Distraction'

Fri., Jul. 10, 2020

By Kevin McCauley

Warren ZevonThe Supreme Court strikes down president Trump's claim that the subpoena from New York DA Cyrus Vance distracted him from his White House duties and tarnished his image overseas. That's rich... Poor, poor, pitiful Donald. Trump is telling anybody within earshot that he's the victim of COVID-19, economic collapse and racial unrest.

Media Maneuvers: Foxer Shep Smith Resurfaces at CNBC

Fri., Jul. 10, 2020

By Steve Barnes

Shepard SmithShep Smith, who bolted Fox News in October, resurfaces at CNBC... Voice of America CEO Michael Pack has indicated that VOA does not plan to renew the J-1 visas of up to 100 foreign citizens who translate content... Omnicom Media Group is making a big bet on the future of podcasting.

Accounts in Transit: H+K Amplifies Global Messaging for GH Hearing

Fri., Jul. 10, 2020

By Steve Barnes

ReSoundHill+Knowlton Strategies amplifies global messaging for Denmark's GH Hearing, a maker of hearing aids... Magrino checks in at Il Palagio, a sixteenth-century estate, organic farm and vineyard in the Tuscan countryside south of Florence, Italy... Stuntman PR takes up US PR duties for for the Balsamic Vinegar of Modena... MSSmedia handles PR for  Tchefuncte’s and The Anchor at Tchefuncte’s, a new dual-dining concept in Madisonville, LA.

Corpus Christi Calls for Marketing Pitches

Thu., Jul. 9, 2020

By Jon Gingerich

Corpus ChristiCorpus Christi, Texas is requesting proposals from agencies specializing in traditional media as well as digital marketing that can develop a marketing and communications strategy to drive visits to the city and promote it as a year-round leisure tourism destination.

Commentary

Notre Dame Should Retire Insulting Fighting Irish Leprechaun

Thu., Jul. 9, 2020

By Kevin McCauley

Notre DameNotre Dame should drop its "Fighting Irish" leprechaun mascot, which is an embarrassment and insult to Irish people... Will Joe Biden recruit Lt. Colonel Alexander Vindman, who was hounded by president Trump for sticking up for American values, for service in his White House?... Princeton University adds diversity requirement after it finally stripped Woodrow Wilson's name from PA school due to his "racist thinking." (6 reader comments)

Accounts in Transit: Diffusion Lands Advancing Women in Product

Thu., Jul. 9, 2020

By Steve Barnes

AWIPDiffusion lands Advancing Women in Product, a non-profit dedicated to helping women and other underrepresented groups become product and technical leaders... Walt & Company wins Neocortix, a developer of virtual data center solutions, to manage the launch of its mobile research initiative... 5W Public Relations checks in at NYC's Ravel Hotel to handle reopening of its outdoor dining and entertainment spaces.

Navigating the Post-COVID-19 Media Landscape

Thu., Jul. 9, 2020

By Melanie Neff

Melanie NeffNow that travel is beginning to reopen, it’s paramount that travel brands reinvent themselves through engaging stories that appeal to the essence of travel while revealing their humanity.

News of Firms: Peppercomm Unveils Mindset.AI

Thu., Jul. 9, 2020

By Steve Barnes

MindsetPeppercomm launches Mindset.AI, an analytics dashboard designed to help brands map their customer’s emotional mindset... AMP3 PR will host “CAMP3,” its annual PR boot camp, from July 27-31. Usually held at its New York headquarters, this year, the camp, a crash course in best practices for fashion PR, will operate virtually... March Communications creates a contest that will recognize an AI innovator from Boston and Atlanta areas.

BCW Joins Saudi Arabia's Neom Team

Wed., Jul. 8, 2020

By Kevin McCauley

NeomBCW has agreed to handle PR in the US for Neom, the $500B mega-city that is the brainchild of Crown Prince Mohammed bin Salman to diversify the Kingdom's economy.

Facebook Audit Raps Its Failure to Curb Hate Speech

Wed., Jul. 8, 2020

By Kevin McCauley

Sheryl SandbergAn audit commissioned by Facebook faults the social media platform for failing to recognize how its algorithms inadvertenty fuel hate speech and voter suppression. 

COVID-19 Drives Digital Media Takeover

Wed., Jul. 8, 2020

By Jon Gingerich

Reuters ReportMobile messaging apps like WhatsApp have experienced big user gains in the COVID-19 media landscape, while Instagram has now become an unlikely destination for news, according to an annual report of news consumption habits released by the Reuters Institute.

Non-Profit Needs PR Support

Wed., Jul. 8, 2020

By Jon Gingerich

10.27 Healing PartnershipThe 10.27 Healing Partnership, a Pittsburgh-based community organization that formed in the aftermath of the October 27, 2018 Tree of Life synagogue shooting, seeks an agency that can develop a public relations, media outreach and social media strategy.