Ruder Finn - What's Next

Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Fri., Jan. 16, 2026 @ 5:38 pm

AK Seeks Firm for Push to Curb Sexual Abuse

Fri., Jan. 16, 2026

By Kevin McCauley

AlaskaAlaska is looking a firm to handle a media outreach, public information and advertising campaign designed to curb sexual abuse and to educate victims about the services available to them.

Avoq Adds Netflix Work

Fri., Jan. 16, 2026

By Kevin McCauley

NetflixNetflix has hired Avoq for DC representation regarding matters concerning the media and telecommunications sectors.

Join the Chaos, Don't Hide From It

Fri., Jan. 16, 2026

By Sasha Boghosian, Ryan Colaianni

Sasha Boghosian & Ryan ColaianniTo thrive in the uncertainty surrounding them, brands must make a profoundly counterintuitive shift: embrace the chaos.

AI Tops Irking Trump as Reputational Risk

Fri., Jan. 16, 2026

By Steve Barnes

GSRWhile the danger of being on the president’s bad side is seen as a major source of concern for brands, the potential negative effects of artificial intelligence pose an even greater reputational threat, according to Global Situation Room report.

Accounts in Transit: Pollack Group Wins Tower Cancer Research Foundation

Fri., Jan. 16, 2026

By Steve Barnes

TowerThe Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.

PR Firm News: Public Relations Global Network Adds Partners in Paris, Bogotį

Fri., Jan. 16, 2026

By Steve Barnes

PRGNThe Public Relations Global Network adds Agence Profile in Paris and IDDEA Comunicaciones in Bogotá to its membership... Signal Group, a DC-based firm, launches AI Frame, a PA offering to help organizations understand and manage how they appear across Large Language Model AI platforms... Spears Group, a New Orleans-headquartered integrated marketing and advertising agency, sets up shop in Houston... IPREX brings on new partner agencies in Italy, Chicago, Las Vegas and India.

On the Move: Disney Taps Ayaz For Enterprise Marketing Unit

Fri., Jan. 16, 2026

By Steve Barnes

Asad AyazThe Walt Disney Company names Asad Ayaz to lead its newly established enterprise marketing and brand organization... Kaiser Permanente, which provides integrated healthcare services, is bringing on Beth Leonard as SVP and chief public affairs officer, effective Feb. 2. Leonard was most recently chief corporate affairs officer at Walgreens Boots Alliance... AIC Hotel Group, which operates such brands as Nobu Hotels, Hard Rock Hotels, AVA Resort and Spa and the UNICO Collection, hires Delia Osegueda as VP, global partnerships.

Weber Shandwick Lands Israel's Finance Ministry

Thu., Jan. 15, 2026

By Kevin McCauley

Israel FinanceIsrael’s Ministry of Finance has retained Weber Shandwick to provide institutional investor relations support services connected to the issuance of international debt offerings.

Commentary

Recasting Greenland

Thu., Jan. 15, 2026

By Kevin McCauley

FrederikDenmark's King Frederik X holds the cards in the tussle over Greenland. He should unleash "Operation Flatter Trump"... White House website fails to cover the rants of Trump. It's AWOL on his crazed address to the prestigious Detroit Economic Club... Joe Rogan and the rest of us oppose the gestapo tactics of Immigration and Customs Enforcement.

Burson Picks Peoples for Sports/Entertainment Unit

Thu., Jan. 15, 2026

By Steve Barnes

Sylvester PeoplesSylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.

Knakmuhs Moves to Financial Services Forum

Thu., Jan. 15, 2026

By Steve Barnes

Sarah KnakmuhsSarah Knakmuhs, who formerly led H/Advisors Abernathy’s DC office, is joining the Financial Services Forum as chief communications and strategy officer.

The Uncertainty Challenge

Thu., Jan. 15, 2026

By Andrew Frank

Andrew FrankAmerican companies must now employ smarter—not louder—communications to navigate today’s evolving global tariffs.