PR & Marketing Communications News

Last Updated: Tue., Oct. 20, 2020 @ 4:26 pm

Mississippi Seeks Opioid Awareness PR

Tue., Oct. 20, 2020

By Kevin McCauley

Mississippi Department of Mental HealthThe Mississippi Dept. of Mental Health has issued an RFP for a communications campaign to bolster opioid awareness. (1 reader comment)

BCW Hires Brand Guru Glazer

Tue., Oct. 20, 2020

By Kevin McCauley

Lauren GlazerBCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Linda Dunbar

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Linda Dunbar, Comms. Executive & Founder of Diversity Decoder
As “a core thing that holds the organization together,” internal communications are more important than ever, Diversity Decoder founder Linda Dunbar tells Doug Simon in the latest “PR’s Top Pros Talk” video.

Commentary

President Trump Loses his Trump Card

Tue., Oct. 20, 2020

By Kevin McCauley

Trump cardDonald Trump has lost his trump card in his battle with Joe Biden as Americans now say the president's policies have hurt the economy... Nearly 60 percent of Americans feel "discouraged" or "trapped" by working from home. (2 reader comments)

Health, PA Firms Post Gains in COVID Year

Tue., Oct. 20, 2020

By Steve Barnes

D&GThe best recipe for success in the current PR market? Be a healthcare-oriented firm. That’s the conclusion reached by a new survey from law firm Davis & Gilbert.

Congress, Car Sales and Healthcare

Tue., Oct. 20, 2020

By Chowning J. Aguilera

Chowning J. AguileraThe healthcare sector has witnessed an erosion of trust in recent years, and with COVID-19, provider organizations’ reputations have reached new lows. Here’s how hospitals, health systems and medical groups can navigate through this barrier and earn back consumer confidence.

Hungary Hires 'Political Warfare' Consultant 

Tue., Oct. 20, 2020

By Kevin McCauley

David ReaboiThe Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (4 reader comments)

Measuring PR ROI: Google Analytics Tips for PR Pros

Tue., Oct. 20, 2020

By Ashley Glenn

Ashley GlennClients want hard data to show that they're getting a real return on their PR investment, and Google Analytics can help provide that data. Here are five key metrics that you should start tracking today.

CA Water Project Issues $1.4M RFP for Wastewater PR

Mon., Oct. 19, 2020

By Kevin McCauley

East County Advanced Water Purification ProgramA California water project issues a five-year $1.4M PR RFP to promote its effort to purify recycled water to provide up to 30 percent of drinking water demand while eliminating wastewater discharge into the Pacific Ocean.

Morocco’s OCP Adds CCO Communications to PR Lineup

Mon., Oct. 19, 2020

By Kevin McCauley

Tom ForsytheCCO Communications, which is headed by General Mills' former VP-global communications Tom Forsythe, goes to bat for Morocco's OCP Group in trade fight. (1 reader comment)

The Psychology of Buying

Mon., Oct. 19, 2020

By Art Stevens

Art StevensMany initial conversations between the seller of a PR firm and a potential buyer don’t yield a second one. Here's what sellers say are some of the things buyers should avoid when negotiating an acquitision.

On the Move: Brunswick Group Boosts Broughton

Mon., Oct. 19, 2020

By Steve Barnes

BroughtonBrunswick Group boosts Philip Delves Broughton to the newly created position of group head of content... Code for America names Arlene Corbin Lewis chief communications and marketing officer... Truist Financial Corporation hires H&R Block's Vinoo Vijay as chief marketing officer.

Publicis Posts 9.2% Drop in Q3 Revenues

Fri., Oct. 16, 2020

By Kevin McCauley

Arthur SadounPublicis Groupe reported a 9.2 percent decline in Q3 revenues to $2.7B and a 5.6 percent slip in organic growth. CEO Arthur Sadoun warns Q4 may come in below Q3 due to COVID-19 resurgence and return of national lockdowns.

PR Firms Pledge to Boost LIfe in Chicago

Fri., Oct. 16, 2020

By Steve Barnes

ChicagoEdelman, Ogilvy, Current Global, MSL, Havas, and Flowers Communications Group are part of "By Chicago. For Chicago" campaign to donate one percent of staff hours to groups working to improve life in the Windy City. (2 reader comments)

Edmonds (WA) Wants Tourism Boost

Fri., Oct. 16, 2020

By Kevin McCauley

City of EdmondsThe City of Edmonds, which is on the shores of Puget Sound minutes from Seattle, is looking for a firm to promote tourism.