PR & Marketing Communications News

Last Updated: Mon., Sep. 28, 2020 @ 1:03 pm

Maryland Seeks PR for 'Operation Courage'

Mon., Sep. 28, 2020

By Kevin McCauley

Maryland Department of HealthMaryland is looking for a firm to develop a communications campaign for “Operation Courage,” a program to provide free mental health tele-counseling to frontline workers battling the COVID-19 pandemic.

CEOs Flunk Trump on COVID-19 Response

Mon., Sep. 28, 2020

By Kevin McCauley

Yale School of ManagementMore than half (55 percent) of business leaders attending Yale School of Management’s CEO caucus gave president Trump an “F” for his handling of the COVID-19 pandemic. (2 reader comments)

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Kym White

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Kym White, SVP & Chief Comms. Officer, CVS Health
CVS chief communications officer Kym White talks with Doug Simon about the challenges of meeting all the messaging needs of a large, multi-faceted healthcare company in the latest “PR’s Top Pros Talk” video.

Reaching Consumers With Paid Newsletters

Mon., Sep. 28, 2020

By Jane Genova

Jane GenovaPaid newsletters, like those published on such platforms as Substack and Ghost, may be the secret to offering digital content that consumers really value. (1 reader comment)

COVID-19’s Effect on Social Engagement

Mon., Sep. 28, 2020

By Ronn Torossian

Ronn TorossianNew research shows the COVID-19 pandemic may be responsible for a resurgence in people using social media to connect with friends and loved ones. (1 reader comment)

News of Firms: Relevance Int'l Vets Launch Command Collective

Mon., Sep. 28, 2020

By Steve Barnes

CommandRelevance International veterans Bianca Fabian Ramsawak and Dale Laplace launch Command Collective... DeVries Global accepts applications for Decoding PR Externship program... Tank Consultoría of Colombia joins PROI Worldwide.

Brunswick Books Takeover Target William Hill

Fri., Sep. 25, 2020

By Kevin McCauley

William HillBrunswick Group handles William Hill as the British bookmaker receives takeover offers from Apollo Global Management and Caesars Entertainment.

Commentary

The Trump Years Have Been Platonic—No, Really!

Fri., Sep. 25, 2020

By Bill Huey

Bill HueyThe more I reflect on the past four years of Donald Trump’s tenure in office, the more I see it in terms of Plato’s famous allegory of the caves. (4 reader comments)

Fox Corp. Slashes Murdochs' Pay

Fri., Sep. 25, 2020

By Kevin McCauley

Rupert MurdochFox Corp. slashed the 2020 compensation of chairman Rupert Murdoch and his executive chairman/CEO son, Lachlan, in the aftermath of the sale of its entertainment assets to Walt Disney Co. in March 2019. (3 reader comments)

Accounts in Transit: CerconeBrown Harvests Purecane

Fri., Sep. 25, 2020

By Steve Barnes

PurecaneCerconeBrown lands Purecane, an all-natural sweetener that’s derived from sugarcane grown sustainably in Brazil... King + Company adds XED Beverages, Inc. BrainCool AB... Rainier Communications wins OnwardMobility, which has licensed the BlackBerrybrand to build secure 5G smartphones...160over90 gets Russell Stover work.

News of Firms: BCW Launches Polycultural Consulting Unit

Fri., Sep. 25, 2020

By Steve Barnes

Kristin HooperBCW launches BCW Polycultural Consulting Unit, which will help clients understand, connect with and move diverse stakeholder audiences... Lambert & Co. is the lead investor in the recently launched TiiCKER, Inc... Bolt PR is acquired by Millwright Holdings.

W2O Acquires Elysia Group

Thu., Sep. 24, 2020

By Kevin McCauley

ElysiaW2O, the No. 1 ranked independent healthcare PR firm, has acquired Elysia Group, an economic and outcomes research outfit based in New York.

Law for Black Lives Looking for PR Firm

Thu., Sep. 24, 2020

By Jon Gingerich

L4BLA national network of lawyers, law students and legal workers committed to building the power of the Movement for Black Lives is seeking an agency that can promote the organization’s work.

Commentary

Top Banana Tries to Turn US Into Banana Republic

Thu., Sep. 24, 2020

By Kevin McCauley

TrumpPresident Trump overplays his hand in bid to become America's dictator-in-chief... Mars Food ditches Uncle Ben. What took it so long?... Surprise, suprise. COVID-19 takes toll on US levels of compassion, happiness. (3 reader comments)

Kekst CNC Guides Biggest 'Blank Check' Deal

Thu., Sep. 24, 2020

By Kevin McCauley

UMWKekst CNC advised United Wholesale Mortgage as it becomes a public company via the biggest special purpose acquisition deal ever, with a market valuation of $16B.

On the Move: G&S Promotes Bunce, DeBenedictis

Thu., Sep. 24, 2020

By Steve Barnes

G&SG&S Business Communications promotes Emily Bunce to VP, insights and Alison DeBenedictis to VP, creative... Retina names Lynn Kozak managing partner and director of its Canadian office... Hopelab appoints Stacey Manley VP of marketing and communications.

The Psychology of Selling

Wed., Sep. 23, 2020

By Art Stevens

Art StevensHaving now facilitated the acquisition of more than fifty public relations and digital/interactive agencies over the course of some sixteen years I have reached the conclusion that one element has been vastly overlooked—the psychology of selling.