PR & Marketing Communications News

Last Updated: Thu., Oct. 22, 2020 @ 11:02 am

Nevada Issues $3.2M RFP for 'ObamaCare' PR

Thu., Oct. 22, 2020

By Kevin McCauley

NevadaNevada’s Silver State Health Exchange has issued an RFP worth $3.2M per-year to handle marketing and outreach efforts. The work could run up to six years.

Current Global Hops on Subway

Thu., Oct. 22, 2020

By Kevin McCauley

SubwayCurrent Global has scooped up AOR duties for the Subway sandwich shop chain, which serves more than six million sandwiches a day to people in more than 100 countries.

O'Dwyer's/DS Simon Video Interview Series

PR's Top Pros Talk: Julie Crabill

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Julie Crabill, Chief Marketing Officer, GoNoodle
GoNoodle’s Julie Crabill talks with Doug Simon about the ins and outs of being “a communications-driven chief marketing officer” in the latest “PR’s Top Pros Talk” video. The core principles of public relations, she says, are as important to CMOs as they are to chief communications officers.

Election News Edging out COVID Coverage

Thu., Oct. 22, 2020

By Jon Gingerich

ButtonAmericans are currently paying about as much attention to election-related political news as they are to developments surrounding the COVID-19 pandemic, according to Pew Research Center analysis. (1 reader comment)

IPG Q3 Revenues Fall 12.8%

Wed., Oct. 21, 2020

By Kevin McCauley

Philippe KrakowskyInterpublic Group CEO Michael Roth reported a 12.8 percent decline in Q3 revenues to $2.1B and an 11.3 percent drop in operating income to $248.6M. COO/executive VP Philippe Krakowsky will succeed Roth on Jan. 1. (1 reader comment)

Amsterdam (NY) Floats $200K EconDev RFP

Wed., Oct. 21, 2020

By Kevin McCauley

City of Amsterdam, New YorkAmsterdam, which is located in New York’s Montgomery County on the banks of the Mohawk River, is floating a $200K contract for economic development.

Commentary

Purdue Pharma Turns Page on Opioid Marketing Scandal

Wed., Oct. 21, 2020

By Kevin McCauley

PurduePurdue Phama and the Justice Dept. have ironed out a settlement to resolve multi-year civil and criminal investigations into the company's past opioid marketing practices... GOP pollster Frank Luntz has advice for president Trump: Ditch Hunter Biden. (1 reader comment)

The Impact of the Pandemic

Wed., Oct. 21, 2020

By Kate Coyle

Kate Coyle2020 has reinforced and confirmed some of communications’ core tenets, and may also be responsible for driving a new era for healthcare solutions.

DTC Is On the Rise

Wed., Oct. 21, 2020

By Steve Barnes

Diffusion’s 2021 DTC Purchase Intent IndexDirect-to-market brands are already big, and over the next five years they are likely to get even bigger, adding another headache for traditional retailers slammed by COVID-19 and the dominant presence of online shopping, according to a new study from Diffusion.

Accounts in Transit: MMGY Books Karisma Hotels & Resorts,

Wed., Oct. 21, 2020

By Steve Barnes

KarismaMMGY books Karisma Hotels & Resorts, which has properties in Mexico and the Caribbean... CJMediaSolutions adds Real Hospitality Group... Slingshot picks up VisitDallas... LDPR handles grand opening of Grand Hyatt Nashville.

On the Move: Flagship Pioneering Hires Heenan as CCO

Wed., Oct. 21, 2020

By Steve Barnes

Christine HeenanFlagship Pioneering hires Christine Heenan as senior partner/CCO... CMW Media ups Kyle Porter to CEO... PressFriendly recruits Michael Selvidge for managing partner post.

News of Firms: RooneyPartners Launches RP Blitz Branding

Wed., Oct. 21, 2020

By Steve Barnes

Terry RooneyRooneyPartners launches RP Blitz Branding targeted at early-stage growth companies... The Worldcom Public Relations Group welcomes Tel Aviv-based PR360 to its network... The Conroy Martinez Group celebrates 30th anniversary.

Mississippi Seeks Opioid Awareness PR

Tue., Oct. 20, 2020

By Kevin McCauley

Mississippi Department of Mental HealthThe Mississippi Dept. of Mental Health has issued an RFP for a communications campaign to bolster opioid awareness. (1 reader comment)

BCW Hires Brand Guru Glazer

Tue., Oct. 20, 2020

By Kevin McCauley

Lauren GlazerBCW has hired Lauren Glazer, the branding guru who once served as brand ambassador for a hot dog cart in Madison Square Park that later grew into Shake Shack.

Commentary

President Trump Loses his Trump Card

Tue., Oct. 20, 2020

By Kevin McCauley

Trump cardDonald Trump has lost his trump card in his battle with Joe Biden as Americans now say the president's policies have hurt the economy... Nearly 60 percent of Americans feel "discouraged" or "trapped" by working from home. (2 reader comments)

Health, PA Firms Post Gains in COVID Year

Tue., Oct. 20, 2020

By Steve Barnes

D&GThe best recipe for success in the current PR market? Be a healthcare-oriented firm. That’s the conclusion reached by a new survey from law firm Davis & Gilbert.

Congress, Car Sales and Healthcare

Tue., Oct. 20, 2020

By Chowning J. Aguilera

Chowning J. AguileraThe healthcare sector has witnessed an erosion of trust in recent years, and with COVID-19, provider organizations’ reputations have reached new lows. Here’s how hospitals, health systems and medical groups can navigate through this barrier and earn back consumer confidence.

Hungary Hires 'Political Warfare' Consultant 

Tue., Oct. 20, 2020

By Kevin McCauley

David ReaboiThe Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (5 reader comments)