Ruder Finn - What's Next

PR News & Commentary

Last Updated: Wed., Nov. 29, 2023 @ 5:10 pm

Texas Tourism Targets Canada

Wed., Nov. 29, 2023

By Kevin McCauley

TexasTexas plans to hire a firm to provide tourism PR and marketing services in Canada.

On the Move: Warschawski Hires McGee as Director

Wed., Nov. 29, 2023

By Steve Barnes

Sam McGeeWarschawski brings on Sam McGee as a director. She was at Subject Matter... Cerebras Systems, a generative AI company, names Julie Shin Choi as its SVP and CMO... Ford bolsters its public policy and government affairs team in Washington, DC, with the addition of Deanne Millison, Elizabeth Kosobucki and Alec Rogers.

Why PR Pros Don't Have to Worry About AI (Yet)

Wed., Nov. 29, 2023

By Aaron Blank, Ray Rasmussen

Aaron Blank & Ray RasmussenNumerous AI product launches from tech giants and startups have brought Generative AI closer to millions, but are robots coming for every PR pro's job?

MedGlobal Wants to Hire Marketing/Comms Director

Wed., Nov. 29, 2023

By Kevin McCauley

MedGlobalMedGlobal, a Rolling Meadows (IL) nonprofit that provides medical and health education services to refugees and displaced persons in disaster-affected and underserved countries, is looking for a marketing and communication director.

Media Maneuvers: Jezebel Returns

Wed., Nov. 29, 2023

By Steve Barnes

JezebelJezebel, feminist website, is coming back to life after a less-than-three-week hiatus... Sports Illustrated has been accused of publishing product reviews carrying the bylines of authors who could only be traced back to websites that sell artificial intelligence-generated headshots, tech publication Futurism reports... Popular Science, which shuttered its print edition in 2021, is now pulling the plug on its digital magazine.

News of Firms: M&C Saatchi Sport & Entertainment NA Spins Off Influencer Unit

Wed., Nov. 29, 2023

By Steve Barnes

FABRICM&C Saatchi Sport & Entertainment North America spins off its influencer marketing division... DCI Group, a Washington, DC-based PR and public affairs firm, opens a Florida office in Tallahassee... Oaktree Solutions, a public affairs strategy firm, takes an equity stake in Los Angeles-based Artist International Group Holdings.

U of Calgary Shops for Ag Specialist

Tue., Nov. 28, 2023

By Kevin McCauley

CalgaryThe University of Calgary, one of Canada’s top facilities, is seeking a strategic communications partner to bolster the profile of its Simpson Centre agricultural institute.

PMI Names Parman US CCO

Tue., Nov. 28, 2023

By Steve Barnes

Travis ParmanPhilip Morris International has named Travis Parman VP, US chief communications officer to help drive its push into the smoke-free alternative cigarette market.

Commentary

Rev Up Air Force One, Joe

Tue., Nov. 28, 2023

By Kevin McCauley

Joe BidenJoe Biden’s decision to skip the COP28 climate summit shows that he is tone-deaf to the fears of young Americans who consider tackling global warming a No. 1 priority... Americans are skeptical about the reasons why wealthy people donate to charity... Fox News sinks to a new low.

Macy's Bets on Otterman

Tue., Nov. 28, 2023

By Steve Barnes

Sharon OttermanMacy’s has appoinited Sharon Otterman CMO, effective Dec. 11. She launched Caesars Sportsbook, a sports betting brand, in the US for Caesars Entertainmnent.

Influencing Consumers to Travel 

Tue., Nov. 28, 2023

By Dara Busch

Dara BuschAs inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list.

Middlesex, NJ Needs PR Services

Tue., Nov. 28, 2023

By Jon Gingerich

Middlesex, New JerseyThe borough of Middlesex, New Jersey is looking for an agency that can provide public relations and design consulting services.