Earned or Owned? Thatís the Wrong Question
Wed., Mar. 3, 2021
By Dan O'Mahony
With the tech sector and media increasingly at odds, several major Silicon Valley companies have recently made the decision to cancel proactive media relations altogether and instead focus on a media strategy where their own newsrooms produce massive amounts of owned content across many channels. But establishing a media mix that avoids the press runs its own set of risks.