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Most social media users follow very few influencers online and aren’t typically inclined to purchase a product simply because it was promoted by a celebrity brand advocate, according to a new survey.
Commentary
Democratic pollsters fear Donald Trump may run again and screw up their surveys... Business Roundtable says 98 percent of membership opposes Biden's corporate tax hike. Those are Kim Jong-un-like poll numbers.
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The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings. |
Next Fifteen Communications reported an eight percent boost to $442M in revenues for the year ended Jan. 31 and a $1.8M pre-tax loss.
Vox Media acquires Cafe Studios, the podcast-focused publisher co-founded by former U.S. Attorney for the Southern District of New York Preet Bharara... Reuters names Alessandra Galloni editor-in-chief, the first female leader in the company’s 170-year history... Bonnier Corp., which publishes magazines Working Mother, Yachting and Sailing World, launches Seramount, a diversity, equity and inclusion platform
California plans to hire a PR firm to handle a $750K communications campaign to educate the public about new consumer protection law.
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| AMP3 co-founder Alyson Roy had to balance being a new mother with piloting her firm through the pandemic over the past year, and she shares the lessons she learned from that experience with Doug Simon in the latest “PR’s Top Pro Talk” video interview. |
Banner Public Affairs hires Cory Capps as VP of digital strategy and head of new Denver office... Glen Echo Group brings on Duke Energy Corp.'s Phil Sgro as a director... OneMain Financial, No. 1 installment lender to consumers with nonprime credit, names Peter Poillon head of investor relations.
Sard Verbinnen & Co. and Blueshirt Group are handling Grab, Singapore-based “superapp,” which is going public via the largest-ever SPAC deal.
Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
The Pace Center for Girls, which provides counseling, case management and mental health services to young women in need, is gathering proposals for a marketing PR program.
Commentary
Vladimir Putin must envy Fox News' success in dividing America and undermining trust in political solutions... Does 90-year-old Rupert Murdoch want his legacy tarnished by the white supremacist rants of Tucker Carlson?
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Alexandra Trower, executive VP-global communications at Estēe Lauder Cos., is stepping down July 1 after a 13-year run at the New York-based cosmetics giant.
Salaries at PR agencies nationwide were essentially flat in 2020, even as hourly billing rates increased at an average rate of nearly five percent, according to an annual Spring Associates report.
Kekst CNC is handling medical laboratory supplier Avantor Inc.’s $1.1B deal for Germany’s Ritter GMbH.
Two early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.
The Decker/Royal Agency wins Sandals Resorts International... Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA... The Abbi Agency takes on PR duties for the Silver State Health Insurance Exchange.
MDC Partners hires Michaela Pewarski as VP-investor relations. Pewarski joins MDC from artificial intelligence company Afiniti... MP&F Strategic Communications brings on Tom Cocke as copy director... MTV Entertainment Group names Jason White chief marketing officer.
Invest Alberta Corp., which is charged with making the Canadian province the investment destination of choice, is looking for a firm to strengthen its international marketing pitch and delivery.
Commentary
JetBlue flies into PR turbulence as it breaks promise not to donate to members of the Sedition Caucus... China’s government loves Procter & Gamble… Donald Trump really doesn’t like baseball… Edelman gets power placement.
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