PR & Marketing Communications News

Last Updated: Tue., Apr. 13, 2021 @ 4:49 pm

Influencers Donít Influence Most Social Media Users

Tue., Apr. 13, 2021

By Jon Gingerich

influencerMost social media users follow very few influencers online and aren’t typically inclined to purchase a product simply because it was promoted by a celebrity brand advocate, according to a new survey.

Commentary

Democratic Pollsters Fear Return of Trump

Tue., Apr. 13, 2021

By Kevin McCauley

Donald TrumpDemocratic pollsters fear Donald Trump may run again and screw up their surveys... Business Roundtable says 98 percent of membership opposes Biden's corporate tax hike. Those are Kim Jong-un-like poll numbers.

O'Dwyer's Annual PR Firm Rankings

Independent PR Firms Posted 3.8% Growth in 2020

By Kevin McCauley

Ranking of Top Independent PR Firms

The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings.

Next 15 Posts 8% Growth

Tue., Apr. 13, 2021

By Kevin McCauley

Penny Larkin-BrandNext Fifteen Communications reported an eight percent boost to $442M in revenues for the year ended Jan. 31 and a $1.8M pre-tax loss.

Media Maneuvers: Vox Media Acquires Preet Bharara's Cafe Studios

Tue., Apr. 13, 2021

By Steve Barnes

Vox Media acquires Cafe Studios, the podcast-focused publisher co-founded by former U.S. Attorney for the Southern District of New York Preet Bharara... Reuters names Alessandra Galloni editor-in-chief, the first female leader in the company’s 170-year history... Bonnier Corp., which publishes magazines Working Mother, Yachting and Sailing World, launches Seramount, a diversity, equity and inclusion platform

PR's Top Pros Talk: Alyson Roy

Tue., Apr. 13, 2021

By Steve Barnes

O'Dwyer's/DS Simon Video Interview Series: Alyson Roy, Co-Founder & Mng. Partner, AMP3 Public Relations
AMP3 co-founder Alyson Roy had to balance being a new mother with piloting her firm through the pandemic over the past year, and she shares the lessons she learned from that experience with Doug Simon in the latest “PR’s Top Pro Talk” video interview.

On the Move: Banner PA Names Capps Digital Strategy VP, Denver Head

Tue., Apr. 13, 2021

By Steve Barnes

Cory CappsBanner Public Affairs hires Cory Capps as VP of digital strategy and head of new Denver office... Glen Echo Group brings on Duke Energy Corp.'s Phil Sgro as a director... OneMain Financial, No. 1 installment lender to consumers with nonprime credit, names Peter Poillon head of investor relations.

SVC, Blueshirt Grab Biggest SPAC Deal

Tue., Apr. 13, 2021

By Kevin McCauley

GrabSard Verbinnen & Co. and Blueshirt Group are handling Grab, Singapore-based “superapp,” which is going public via the largest-ever SPAC deal.

Pace Center Needs PR Firm

Mon., Apr. 12, 2021

By Kevin McCauley

Pace Center for GirlsThe Pace Center for Girls, which provides counseling, case management and mental health services to young women in need, is gathering proposals for a marketing PR program.

Commentary

Putin Envies Fox News

Mon., Apr. 12, 2021

By Kevin McCauley

Vladimir PutinVladimir Putin must envy Fox News' success in dividing America and undermining trust in political solutions... Does 90-year-old Rupert Murdoch want his legacy tarnished by the white supremacist rants of Tucker Carlson?

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Trower Steps Down at Estēe Lauder

Mon., Apr. 12, 2021

By Kevin McCauley

Alexandra TrowerAlexandra Trower, executive VP-global communications at Estēe Lauder Cos., is stepping down July 1 after a 13-year run at the New York-based cosmetics giant.

PR Salaries Flat, Hourly Billing Rates Up

Mon., Apr. 12, 2021

By Jon Gingerich

moneySalaries at PR agencies nationwide were essentially flat in 2020, even as hourly billing rates increased at an average rate of nearly five percent, according to an annual Spring Associates report.

TikTok Tops the Charts

Mon., Apr. 12, 2021

By Ronn Torossian

Ronn TorossianTwo early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.

Accounts in Transit: Decker/Royal Lands Sandals Resorts

Mon., Apr. 12, 2021

By Steve Barnes

SandalsThe Decker/Royal Agency wins Sandals Resorts International... Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA... The Abbi Agency takes on PR duties for the Silver State Health Insurance Exchange.

On the Move: MDC Names Pewarski VP-IR

Mon., Apr. 12, 2021

By Steve Barnes

Michaela PewarskiMDC Partners hires Michaela Pewarski as VP-investor relations. Pewarski joins MDC from artificial intelligence company Afiniti... MP&F Strategic Communications brings on Tom Cocke as copy director... MTV Entertainment Group names Jason White chief marketing officer.

Invest Alberta Banks on PR

Fri., Apr. 9, 2021

By Kevin McCauley

Invest AlbertaInvest Alberta Corp., which is charged with making the Canadian province the investment destination of choice, is looking for a firm to strengthen its international marketing pitch and delivery.

Commentary

JetBlue Flies into PR Turbulence

Fri., Apr. 9, 2021

By Kevin McCauley

JetBlueJetBlue flies into PR turbulence as it breaks promise not to donate to members of the Sedition Caucus... China’s government loves Procter & Gamble… Donald Trump really doesn’t like baseball… Edelman gets power placement.

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