CA Wants PR Firm for $750K Consumer Protection Push
Tue., Apr. 13, 2021
By Kevin McCauley
California plans to hire a PR firm to handle a $750K communications campaign to educate the public about new consumer protection law.
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California plans to hire a PR firm to handle a $750K communications campaign to educate the public about new consumer protection law.
Next Fifteen Communications reported an eight percent boost to $442M in revenues for the year ended Jan. 31 and a $1.8M pre-tax loss.
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The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings. |
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Amazon’s share of the U.S. digital ad market grew by more than 50 percent in 2020, according to a recent eMarketer analysis.
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Alexandra Trower, executive VP-global communications at Estēe Lauder Cos., is stepping down July 1 after a 13-year run at the New York-based cosmetics giant.
Salaries at PR agencies nationwide were essentially flat in 2020, even as hourly billing rates increased at an average rate of nearly five percent, according to an annual Spring Associates report.
Kekst CNC is handling medical laboratory supplier Avantor Inc.’s $1.1B deal for Germany’s Ritter GMbH.
Two early TikTok adopters illustrate the impressive awareness brands can find on the wildly popular short-form video platform.
The Decker/Royal Agency wins Sandals Resorts International... Marketing Maven lands Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA... The Abbi Agency takes on PR duties for the Silver State Health Insurance Exchange.
MDC Partners hires Michaela Pewarski as VP-investor relations. Pewarski joins MDC from artificial intelligence company Afiniti... MP&F Strategic Communications brings on Tom Cocke as copy director... MTV Entertainment Group names Jason White chief marketing officer.
Invest Alberta Corp., which is charged with making the Canadian province the investment destination of choice, is looking for a firm to strengthen its international marketing pitch and delivery.
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