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PR News & Commentary

Last Updated: Mon., May 20, 2024 @ 9:00 am

A Playbook for Digital Transformation

Mon., May 20, 2024

By Neby Ejigu

Neby EjiguThe challenges that can arise—and several lessons that might be learned—when guiding clients through digital transformation.

MMGY Global Lands Israel Tourism Work

Fri., May 17, 2024

By Kevin McCauley

IsraelThe Israel Ministry of Tourism has signed a one-year agreement with MMGY Global to handle its PR efforts in the US. The firm takes over from Development Counsellors International.

O'Dwyer's May '24 PR Firm Rankings Magazine

Winning the Agency vs. AI Battle

By Tom Faust

Tom FaustCompanies might be tempted to handle PR duties on their own by using AI-powered technologies, but these tools can never provide the services and expertise that a good agency partner can offer.

Lee (MA) Seeks Anti-PCB Dump PR

Fri., May 17, 2024

By Kevin McCauley

Town of Lee, MALee, a town of 5,300 people located in the Berkshire Mountains of Massachusetts, is looking for PR to help voice its opposition to a proposed 20-acre PCB dump.

Commentary

Florida Bans "Climate Change'

Fri., May 17, 2024

By Kevin McCauley

Ron DeSantisFlorida's governor Ron DeSantis bans climate change with a stroke of his pen... Texas State University and Virginia State University should count their lucky stars... Everyone is a winner in Newsweek's new 'America's Best PR Agencies 2024' list.

Accounts in Transit: Flatiron Lands Sail4th 250

Fri., May 17, 2024

By Steve Barnes

Sail4thFlatiron Communications LLC, NYC-based PR/digital media consultancy is working with Sail4th 250, the non-profit organization overseeing the capstone events for America's 250th Anniversary in NY/NJ in 2026... Trove Tourism Development Advisors picks up US and Canada PR duties for Tourism Malaysia... Christie & Co, a Santa Barbara shop, signs Best in the West, which offers products that incorporate New Mexico-grown chiles... River North Communications, a New York-based, women-owned firm, adds Deep Market Making, PressW and Inova Property to its roster of tech clients.

Traditional PR Isn't Dead Yet

Fri., May 17, 2024

By David Grant

David GrantThe practice of arranging for articles to appear in traditional old-fashioned media still provides a kind of remarkable credibility that can rarely be achieved via social media.

On the Move: Cato Institute Names DiLorenzo CMO

Fri., May 17, 2024

By Steve Barnes

Stacey DiLorenzoThe Cato Institute, a public policy think tank, appoints Stacey DiLorenzo as its inaugural CMO... Siegel+Gale, a global brand experience firm that is part of Omnicom, appoints Dory Ellis Garfinkle as CMO... TBA Worldwide, a collective of advertising agencies and specialty marketing firms, names Courtney Olbrich chief growth officer... Holland & Hart LLP hires Troy Lyons as senior director of federal affairs.

Media Maneuvers: C-SPAN Names CNN's Feist CEO

Fri., May 17, 2024

By Steve Barnes

Sam FeistC-SPAN enlists CNN Washington bureau chief Sam Feist to come on board as its new CEO at the end of June... Fox Corporation, Disney and Warner Bros. Discovery pick Venu Sports as name for their joint sports streaming service... Real Simple magazine has teamed up with Pinterest on what it is calling a “shoppable” issue of the magazine.

News of Firms: LLYC Acquires Colombia's Dattis Comunicaciones

Fri., May 17, 2024

By Steve Barnes

DattisLLYC is acquiring Colombian communication services company Dattis Comunicaciones... Stagwell partners with Nexxen, which has deep expertise in video and connected TV... Mark Allen & Co. launches its Media Training Service, which will be headed by director of media relations and PEOPLE magazine veteran Julie Farin.

Wintrust Shops for Media Training

Thu., May 16, 2024

By Kevin McCauley

WintrustWintrust, a financial services company with $57B in assets, is looking for a firm to provide comprehensive media training to its senior executives.