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PR News & Commentary

Last Updated: Thu., Dec. 5, 2024 @ 4:52 pm

Edelman Cuts 330 People

Thu., Dec. 5, 2024

By Kevin McCauley

EdelmanEdelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.

Cornell's Malina Moves to Brunswick Group

Thu., Dec. 5, 2024

By Kevin McCauley

Joel MalinaJoel Malina, who was Cornell’s VP-university relations, plans to join Brunswick Group as a partner on Feb. 3. He also helmed Wexler & Walker Public Policy Associates, the former DC powerhouse PR/lobbying shop.

Give Joe a Hug, Donald

Thu., Dec. 5, 2024

By Kevin McCauley

T&BTrump should give Biden a hug at the Inaugural Day ceremony for whipping the economy into shape... Conagra bails out on Chef Boyardee, the culinary mastermind who created beefaroni and catered Woodrow Wilson's wedding reception... Trump ushers in era of kakistocracy as evidenced by his clown car Cabinet picks.

Tysons Community Alliance Seeks Branding Exec

Thu., Dec. 5, 2024

By Kevin McCauley

TysonsTysons Community Alliance is looking to hire a director of communications, branding and engagement to promote the transformation of the Virginia city into a vibrant and inclusive community.

Korea Taps DGA Group for Trump Tips

Thu., Dec. 5, 2024

By Kevin McCauley

DGADGA Group is providing counsel to South Korea’s Washington embassy regarding the incoming Trump administration and the lame duck Congress.

On the Move: MLS and Soccer United Marketing Pick Petruzzi as Comms VP

Thu., Dec. 5, 2024

By Steve Barnes

Sal PetruzziMLS and Soccer United Marketing hire Fox Corp veteran Sal Petruzzi as VP/corporate communications, effective Dec. 10.... Hippo, a home insurance group, brings Andrea Collins back as CMO... Redgate, a Boston-based real estate investment firm, hires former Issues Management Group VP Lauren Michaels as VP, marketing.

News of Firms: SalientMG Aligns with UK's BlueStripe Group

Thu., Dec. 5, 2024

By Steve Barnes

SalientSalientMG, which works with B2B tech companies, forms an alliance with the UK-based Bluestripe Group... 5WPR sets up unit focused on functional nutrition... KateCo. PR, an independent Australia-based agency, will be opening offices in New York and Miami in 2025.

Accounts in Transit: MicDrop Agency Takes On ClimateTech Connect '25

Thu., Dec. 5, 2024

By Steve Barnes

ClimateTechThe MicDrop Agency lands ClimateTech Connect 2025, which is slated for DC in April to drive innovation in climate resilience, adaptation and sustainability... FINN Partners lands U.S. Ski & Snowboard ahead of the 2026 Winter Olympic Games... Brands2Life signs Rennie, a UK heartburn and indigestion brand from Bayer.

Commentary

The Ultimate PR Crisis

Wed., Dec. 4, 2024

By Kevin McCauley

Brian ThompsonHow would you handle the PR crisis triggered by the murder of a top corporate executive in broad daylight on the streets of midtown Manhattan?... Three cheers for the democracy-loving South Koreans. Could it happen here?... Saudi Arabia, Russia led the successful effort to torpedo a treaty aimed at curbing the production of plastics that are polluting our land, sea and contributing to climate change. Trump may soon join them.

Burson Bolsters ‘People’ Team

Wed., Dec. 4, 2024

By Kevin McCauley

Jeff MarshallBurson has recruited Jeff Marshall as global chief inclusion officer and Natasha Avery as global chief talent acquisition officer.

On the Move: OpenAI Hires Rouch as CMO

Wed., Dec. 4, 2024

By Steve Barnes

Kate RouchOpenAI hires Coinbase chief marketing officer Kate Rouch as its first CMO... Atlantic Music Group names Cara Donatto EVP of media strategy, tasked with overseeing the company’s publicity and communications strategy and execution... Stagwell promotes George Brady to CEO of its The People Platform unit.