Microsoft's Rose Succeeds Read at WPP
Thu., Jul. 10, 2025
By Kevin McCauley
Cindy Rose, Microsoft COO, global enterprise and WPP board member since 2019, will succeed Mark Read at the helm of the troubled ad/PR company on Sept. 1.
Cindy Rose, Microsoft COO, global enterprise and WPP board member since 2019, will succeed Mark Read at the helm of the troubled ad/PR company on Sept. 1.
Commentary
WPP pushes panic button after it names new CEO right after cutting profit, revenue guidance. Is the ship sinking?... PR play of the week goes to Benjamin Netanyahu for nominating Donald Trump for the Nobel Peace Prize for doing Israel's bidding... WK Kellogg is the latest US corporate icon to be gobbled up by a foreign company. Will Tony the Tiger be recast at Antonio the Tiger?... When will somebody in Trump's Cabinet do the right thing and resign?
In today’s hyper-politicized and fast-moving media landscape, no foundation or nonprofit organization is immune to reputational threats.
Ontario’s Peterborough Regional Health Centre is seeking a lobbying firm to engage with provincial political leaders to advance its strategic priorities.
Former AIG global head of corporate communications Emily Garbaccio is joining PGIM, the global investment management business of Prudential Financial, as chief communications officer.
Smart PR doesn’t wait for peak seasons. It creates them.
BGR Group hires Joe Ellis, who most recently helped lead the planning for President Trump’s recent trips to Qatar and the NATO Summit in the Netherlands, as a VP... Wills Group, which operates Dash In convenience stores and Splash In car washes, appoints Matt Simon as CMO, a new position at the company... Avalara, an AI-powered tax and compliance platform, brings on Adrianna Burrows as EVP, chief marketing officer.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company... Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses... New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age... RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district.
Los Alamos County is seeking a marketing and PR agency to develop and execute a comprehensive, results-oriented tourism marketing program.
WPP has adopted a gloomier profit and sales forecast due to a deteriorating Q2 financial performance triggered by weak client spending as companies cope with the challenging economic backdrop.
Brands aiming at Gen Z audiences might want to shift their focus from placing a priority on progressive ideals to tapping into a newfound interest in traditional values, according to a new study from Collage Group.
In times of uncertainty, hospitality and tourism communicators often find themselves in the position of combating negative emotions of potential travelers with positive ones.
U.S. Figure Skating hires Isabelle McLemore as VP, communications... Indivior, a pharmaceutical company that develops medicines to treat opioid use disorder, appoints Vanessa Procter as EVP of corporate affairs... The American Marketing Association Chicago names Chris McGuire president.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
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