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| On the PR’s Top Pros Talk podcast, Doug Simon spoke with Theresa Bertrand, Head of Strategy at Zeno Group, about the firm’s Brand Love and Demand study and why emotional connection is driving sustained growth in 2026. |
Travel Nevada is seeking a creative shop that will be responsible for managing all aspects of its brand strategy and campaign production.
What our industry needs now is an immediate reexamination of structure, upskilling of talent, and re-assessment of how work is designed, executed, and delivered to clients.
Commentary
Will mentalist Oz Pearlman read Donald Trump's mind at the White House Correspondents Assn. dinner next month? The nation would like to know what's going on between the president's ears... Defense Department quarterback Pete Hegseth compares Iranian war to a football game... Travel Nevada issues a gem of an RFP that describes "Nevadaness."
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
Ruder Finn, Inc. has signed on to support China’s Huawei Technologies Co. and its US research arm Futurewei’s communications in the US.
The Northern California Power Agency seeks proposals for electrification education and outreach services on behalf of its members.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
Versant Media Group, the NBCUniversal cable TV spin-off, today reported its first financial results as 2025 revenues dipped 5.3 percent to $6.7B and standalone EBITDA dropped 9.1 percent to $2.2B.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
Burson promotes EMEA COO Matt Buchanan to global chief social and Influence officer, a newly created role... Seedtag, a “global neuro-contextual advertising company,” brings on former Edelman SVP, corporate and public affairs Brendan McCarthy as chief marketing & communications officer... The Associated Press ups Lauren Easton to SVP and chief communications officer.
The Wisconsin State Fair, which will celebrate its 175th anniversary on opening day August 6, is looking for a firm to handle brand strategy, marketing and advertising.
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