Ruder Finn - What's Next

Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Thu., Nov. 13, 2025 @ 2:21 pm

PR Firm News: Golin Launches Lighthouse 360

Thu., Nov. 13, 2025

By Steve Barnes

GolinGolin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.

On the Move: RH Strategic Brings On Capitol Hill Vet Gail

Thu., Nov. 13, 2025

By Steve Barnes

Jessica GailRaffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media.

Strategic Communications in a Polarized Landscape

Thu., Nov. 13, 2025

By Kai Sharpless

Kai SharplessAmid the longest government shutdown in U.S. history, PRSA's ICON conference in Wash., D.C., Oct. 28-30 featured a collection of panels exploring the intersection of political communication and PR from a variety of angles, navigating how practitioners can rebuild trust and uphold transparency in an increasingly polarized climate.

Beyond the Pitch

Thu., Nov. 13, 2025

By Anne Lines

Anne LinesEnsuring your brand’s story stands out in today’s crowded tech media landscape.

U of Washington Seeks to Boost Biz School

Wed., Nov. 12, 2025

By Kevin McCauley

FosterThe University of Washington wants to enroll a PR firm to promote its Michael G. Foster School of Business via a hands-on, results-driven media relations campaign.

Purposeful Advisors Adds Healthcare Pro Clarke

Wed., Nov. 12, 2025

By Kevin McCauley

Havilah ClarkeHavilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.

GEO and Reputation Management

Wed., Nov. 12, 2025

By Katelyn Holbrook

HolbrookAs AI adoption accelerates, Generative Engine Optimization is quickly becoming a core function of modern reputation management.

On the Move: Ruder Finn Recruits Mullins

Wed., Nov. 12, 2025

By Steve Barnes

Brent MullinsRuder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO.

PR Firm News: Public Relations Global Network Adds Rooster

Wed., Nov. 12, 2025

By Steve Barnes

RoosterThe Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.

IPG Posts 5% Dip in Last Gasp as Public Company

Tue., Nov. 11, 2025

By Kevin McCauley

Philippe KrakowskyInterpublic posted a 5.1 percent drop in Q3 net revenues to $2.5B as CEO Philippe Krakowsky reports the final financial results of the publicly traded company.

Michigan County Mounts PR Search

Tue., Nov. 11, 2025

By Kevin McCauley

Grand TraverseGrand Traverse County, which has about 100K people living in northern Michigan, is looking for a partner to handle marketing and communications services.