Accounts in Transit: Goodman Media Int'l Lands Arthur Ashe Institute
Mon., Sep. 16, 2024
By Steve Barnes
Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon... FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy... Magrino lands social media duties for Brunch with Babs and is also working with culinary media company America’s Test Kitchen... MZ Group wins investor relations work from Sertainty Corporation,
Alisa Granz, who was president and head of brand communications at Rogers & Cowen PMK, has joined MikeWorldWide.
GrandPad, producer of a digital tablet designed for users 75 and older, appoints Grace Dolan as CMO... FloQast, an accounting transformation platform, brings on Ben Schechter as CMO... Pierce Public Relations of Nashville ups Bri Carlesimo to VP of client experience, a newly created role. 
Keep Austin Beautiful plans to hire a firm to develop a marketing campaign for its Recycle Right program.
Ballard Partners targets Korea via a strategic partnership with the Seoul's GR Company... AMP3 PR established its presence at New York Fashion Week by hosting the its annual Gifting Suite + Media Lounge, Sept. 9 and 10 at Sir Richard’s Penthouse Flat in New York’s Virgin Hotel... 5WPR expands its Florida real estate practice.
Targeted outreach to the U.S. Hispanic market is essential for brands seeking to truly connect with the second-largest ethnic group representing a purchasing power of $3 trillion, as reported by the Latino Donor Collaborative.
Americans widely consider deepfakes and other generative AI cloning technologies a problem and believe lawmakers should implement legislation protecting people and artists from unauthorized AI recreations of their voices and visual likenesses.
The Toronto International Film Festival pauses the airing of the controversial "Russians at War" documentary that whitewashes Putin's atrocities in Ukraine... John Legend is PR player of the week as he stands up for his hometown of Springfield, OH.
Montgomery College, which is Maryland’s second oldest community college and its only Hispanic Serving Institution, is looking for a strategic communications partner.
Jennifer Kettnich, who was VP-investor relations at Walt Disney Co., has moved to the same position at Mattel.
Timothy Miller, senior VP-external communications for PNC Bank, has signed on at Huntington National Bank, which is based in Columbus, OH.
Miele, premium appliance manufacturer, appoints Catherine Grayson-Roper as VP of marketing for the US and Mexico... ATG Entertainment, a live entertainment company and theater owner, names Stephen Santore VP of marketing and sales....Prowly, a media relations platform, promotes co-founder Sebastian Pryzborowski to CEO, succeeding Joanna Drabent.
Columbia County, which is located southeast-to-central New York, is looking for a firm to conduct a digital marketing campaign to attract tourists.
