Ruder Finn - What's Next

PR News & Commentary

Last Updated: Fri., Feb. 14, 2025 @ 4:27 pm

Downtown Austin Needs PR Firm

Fri., Feb. 14, 2025

By Jon Gingerich

AustinbThe nonprofit that works to enhance and preserve Austin, Texas’ downtown is requesting proposals from agencies that can boost its reputation and visibility through ongoing public relations services.

On the Move: Waterhouse Brands Hires ICR Health Alum Terri Clevenger

Fri., Feb. 14, 2025

By Steve Barnes

Terri ClevengerWaterhouse Brands brings on Terri Clevenger, who built the healthcare PR practice at ICR, as head of integrated communications... IBM appoints Mike Harney VP, government and regulatory affairs, effective March 17... Mars hires David Jacobs as VP of marketing for Mars Food & Nutrition North America... Tanis Communications, which specializes in B2B deep tech, semiconductors, AI and cloud data centers, promotes Katherine Haig and Kimberly Gamble to account executives.

NC County Looks for Rebranding Partner

Fri., Feb. 14, 2025

By Kevin McCauley

Alexander County, North CarolinaAlexander County, which calls itself the “gem of North Carolina” wants to hire a firm to provide comprehensive re-branding design, development and implementation services.

Target, Meta and Tesla: Crisis Communications Done Well in 2025

Fri., Feb. 14, 2025

By Ronn Torossian

Ronn TorossianThe modern crisis management playbook is no longer confined to issuing a terse statement or holding a press conference. Today’s successful responses rely on a sophisticated combination of speed, authenticity and technological tools.

Accounts in Transit: 360PR+ Picks Up STIHL

Fri., Feb. 14, 2025

By Steve Barnes

STIHL360PR+ is selected to handle US public relations for STIHL, a manufacturer of outdoor power tools... CIIC PR is partnering with Casa Carolina, a recently opened luxury wellness boutique hotel and gastro bar in Cartagena, Colombia... Say My Name PR + Digital Marketing adds Hattie B's Hot Chicken and Hotel 1928.

PR Firms Saw Profit Gains in 2024

Thu., Feb. 13, 2025

By Jon Gingerich

Gould+PartnersMore than half of North American PR agencies were profitable in 2024, with noted increases in profitability toward the end of the year, according to a new Gould+Partners report.

Michigan Co. Needs COVID Vaccination Push

Thu., Feb. 13, 2025

By Kevin McCauley

Ingham CountyMichigan’s Ingham County wants to hire a firm to develop a marketing campaign promoting the availability of COVID vaccinations at its health centers.

Ballard Partners Blasts Off with Blue Origin

Thu., Feb. 13, 2025

By Kevin McCauley

Blue OriginTrump-connected Ballard Partners has signed on Jeff Bezos-backed Blue Origin rocket company, which competes with Elon Musk's SpaceX, to handle issues related to commercial spaceflight.

Commentary

Kowtowed GOP Would Have Confirmed Gaetz for AG

Thu., Feb. 13, 2025

By Kevin McCauley

Matt GaetzMatt Gaetz must be kicking himself for his decision to withdraw his nomination for US attorney general. Kowtowed Republicans, who voted to approve unqualified Tulsi Gabbard and RFK Jr., would have approved the former Florida Congressman... The Associated Press draws White House wrath for sticking with Gulf of Mexico name... Coalition is formed to fight government subsidies that are doled out to the fossil fuels sector.

What To Do With a Lonely CEO

Thu., Feb. 13, 2025

By Montieth Illingworth

MontiethDealing with uncomfortable situations can cause "lonely moments" for a CEO. Here's how communications experts can help CEOs, and the boards of the companies they lead, deal with those moments.

Bujarski Moves from FGS to UTA

Thu., Feb. 13, 2025

By Steve Barnes

Cassandra BjuarskiCassandra Bujarski, who has headed up the LA office of FGS Global since June 2022, joins United Talent Agency as chief communications officer.

Nuance Is Out—It Needs To Come Back

Thu., Feb. 13, 2025

By Paul Oestreicher

Paul OestreicherThe rise of binary thinking is poisoning our public discourse. Here are a few steps communicators, policymakers and business leaders can take to restore civility and evidence-based decision-making in how we communicate.

News of Firms: Stagwell Acquires Gold Rabbit Sports

Thu., Feb. 13, 2025

By Steve Barnes

Gold RabbitStagwell acquires marketing agency Gold Rabbit Sports, which has worked with clients including the Kansas City Chiefs and Kentucky Derby... GAVIN, a brand communications agency, and its parent company, The YGS Group, open a new office in York, PA...Blue Highway Advisory launches Blue Highway Global to focus on providing intelligence acquisition for risk measurement, threat assessment, legal investigations and all varieties of due diligence....Sprout Social launches a rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media).