PR Firm News: Highwire Launches AcroAI
Thu., Apr. 16, 2026
By Steve Barnes
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Word Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.

Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.
The Pittsburgh Post-Gazette is being bought by the Venetoulis Institute for Local Journalism, a nonprofit that is the parent organization of the Baltimore Banner... The British Broadcasting Corporation is axing approximately 2,000 jobs, about 10 percent of its work force... Snap, the company behind Snapchat, is also succumbing to layoff fever, announcing plans to lay off 16 percent of its employees, about 1,000 people.
The U.S. sports betting and online gaming industries spent $3.9B on marketing in 2025. Two point three percent of that went to earned media and PR. Here's where the rest went—and what it did and didn't build.
Ireland is looking for a firm to handle a $2.5M national marketing services campaign to support its sport horse sector.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Tourism Jasper is looking for a firm to handle its annual Jasper in January festival, which is vital in supporting winter visitation to the town located on the northern edge of the Canadian Rockies.
AI is disrupting shareholder activism communications, forcing financial PR pros to reshape their narratives so they are accurately interpreted and amplified by algorithmic engines, according to a white paper by KekstCNC... Team Trump sneaks into NYC to praise gas pipeline project... What's moral about threatening to wipe out an entire civilization, JD?
Former deputy undersecretary of agriculture Darci Vetter joins berry producer Driscoll's as VP, public affairs.
The International Dairy Foods Association brings on
Logan University, a Chesterfield, MO-based private university focused on chiropractic studies and the health sciences, is looking for an agency that can provide public relations and communication services.
Anthropic, the artificial intelligence company banned by Defense Secretary Hegseth, has hired Ballard Partners for DC representation.
X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity. 
















