Earned Media is PESO's Biggest Player
Fri., Sep. 4, 2026
By Steve Barnes
Earned media is emerging as the most important tool in the PESO model for AI discoverability, according to a new study from D S Simon Media.
Earned media is emerging as the most important tool in the PESO model for AI discoverability, according to a new study from D S Simon Media.
It's almost always possible to recover from past mistakes, but the way the Met handled the John Galliano fiasco is an object lesson in how not to do that.
iMiller Public Relations joins forces with Flypower to host a live webinar on Sept. 24 examining how developers, investors and site selection teams can assess the risks facing data center projects... Called to Lead, a one-day leadership and business growth event for women executives and founders, will be held in Bosa Raton, FL on October 1... The VETTY® Awards, which recognize innovation and excellence in the art of communicating about animal healthcare products, services and programs, will be presented at VMX 2027, which takes place in Orlando from January 16 – 20.
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Oklahoma State University is looking for a firm to help it develop a more strategic approach to corporate relations and attracting sponsors.
The Minnesota Department of Natural Resources is looking for a firm to handle PR, advertising and marketing to promote its educational, recruitment, water/recreational safety and environmental awareness initiatives.
Spectrum Group has a $100K per month pact with Istanbul’s DESAN Shipyard to explore business opportunities with the US Navy, merchant marine fleet and American shipbuilding facilities.
Fox News Media issued a pretty sparse release to announce the departure of one of its stars. “Effective today, Maria Bartiromo is no longer with FOX News Media,” it reads.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences.
Gloria Steinem, who was the face of feminism for a generation, as well as a trailblazer in the media business, passed away on Sept. 2. She was 92.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP.
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