Even though history has shown us that bold and daring campaigns are the ones that captivate audiences, alter perceptions and help shape our culture, we, as a sector, remain more risk-averse than ever. The good news is that it doesn’t have to be this way.
Chad Smith is director of insights and planning at FINN Partners
Even though history has shown us that bold and daring campaigns are the ones that captivate audiences, alter perceptions and help shape our culture, we, as a sector, remain more risk-averse than ever. The good news is that it doesn’t have to be this way.