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Virgil Scudder is President of Virgil Scudder & Associates, LLC, located in Miami Beach, FL. With his son, Ken, he formed Virgil Scudder & Associates, Inc., in NYC in 1990 and maintained an office and staff there until 2012.

Scudder previously was a senior vice president and head of the media training unit at Hill & Knowlton.

A specialist in media training and crisis communications, his clients include CEOs and other leaders of corporations, trade associations, and non-profits in a wide variety of fields.

Scudder is the author of World Class Communication: How great CEOs communicate with the public, shareholders, employees, and the media. The book, published in 2012, was named one of the top 25 business books of the year. He is also the author of numerous articles and columns in professional journals.

In 2013, Scudder was the winner of the National Public Relations Achievement Award for lifelong dedication and leadership in the field of PR.

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Stories by Virgil Scudder