Jon Gingerich is the Senior Editor of O'Dwyer's magazine. He additionally teaches creative writing at the Gotham Writer's Workshop in New York City. In 2019, his short story "Thornhope, Indiana" won The Saturday Evening Post's "2020 Great American Fiction Contest." In 2022, his novel, "The Appetite Factory" was published by Turner Publishing Company.

He was previously a reporter for both a daily and a weekly newspaper in Columbus, Ohio.

Jon holds a BA from The Ohio State University and an MFA from The New School.

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Stories by Jon Gingerich

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Americans Grow Weary of Purpose-Driven Marketing (Environmental, Social & Governance) Mon., Apr. 15, 2024 A growing number of consumers, company employees and even PR professionals now think companies should dial back on ESG initiatives, according to the latest Global Communications Report from USC Annenberg.

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Freelance Marketing Becomes the Norm (Marketing Communications) Tue., Apr. 2, 2024 Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.

•	Social Media Becomes Top Customer Service Channel (Artificial intelligence) Mon., Apr. 1, 2024 Thanks to advances in AI, social media has now taken a leading role in providing customer support services for brands, with adoption achieving noted fanfare among Gen Z consumers.

•	Jefferson County, FL Floats Tourism Marketing RFP (RFPs, RFIs and RFQs) Fri., Mar. 29, 2024 Jefferson County, Florida is looking for an agency that can develop strategies and services to stimulate tourism for the Panhandle county.

•	Hawaii Posts PR RFP for Library System Rebrand (RFPs, RFIs and RFQs) Fri., Mar. 15, 2024 The Aloha State needs an agency that can rebrand its public library system.

•	Opa-locka, FL Floats Public Relations RFP (RFPs, RFIs and RFQs) Fri., Mar. 8, 2024 Opa-locka, Florida is looking for an agency that can provide public relations and marketing services on an as-needed and ongoing basis.

•	SC Econ Dev Group Seeks PR Support (RFPs, RFIs and RFQs) Wed., Mar. 6, 2024 The South Carolina Economic Developers’ Association is looking for an agency that can provide media consulting and public relations services.

•	Could Food Prices Determine the 2024 Election? (Public Affairs Commentary) Fri., Mar. 1, 2024 The ridiculously high prices Americans are paying at the supermarket might influence how—or if—they vote in November.

•	Sustainability Key When Messaging Gen Z (Sustainability) Tue., Feb. 27, 2024 Gen Z’s concern for environmental issues is a reflection of living in a world fraught with uncertainty, underscoring the importance for brands to craft messages that align with this generation’s values.

•	Tualatin, OR Looks for Lobbying Support (RFPs, RFIs and RFQs) Wed., Feb. 21, 2024 Tualatin, Oregon, a suburb of Portland, is seeking proposals from agencies that can provide legislative representation and lobbying services.

•	Sober Curious Goes Mainstream (Food & Beverage PR) Mon., Feb. 19, 2024 More younger Americans are abstaining from alcohol, according to recent research on the growing sober-curious movement, presenting a challenge—and an opportunity—for beverage marketers in 2024.

•	VA County Seeks Marketing Services (RFPs, RFIs and RFQs) Tue., Feb. 13, 2024 Fluvanna County, Virginia is looking for an agency that can provide creative marketing and communications services.

•	Lowell, MA Seeks Rebranding Support (RFPs, RFIs and RFQs) Mon., Feb. 12, 2024 Lowell, Massachusetts is looking for an agency that can lead an effort to rebrand and market the city.

•	X Trails Facebook, Instagram for Brand Engagement (Social Media) Fri., Feb. 9, 2024 Audiences interacted with brand content far more often on Facebook and Instagram in 2023 than they did via X (formerly Twitter), according to a report that tracked engagement trends across different social networks.

•	Article Readership Peaks Within Three Days (Media News) Thu., Feb. 8, 2024 The majority of news articles are read within the first three days of publication, according to a recent report.

  

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