Bill Haynes is President & CEO of BackBay Communications, www.BackBayComunications.com.

Stories by Bill Haynes

•	With Growth Comes New Challenges (Financial PR & Investor Relations) Tue., Aug. 9, 2022 Communicating authentically and effectively in response to a growing demand for impact investing.

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As ESG Investing Grows, So Do Communications Needs (Financial PR & Investor Relations) Mon., Aug. 9, 2021 As capital continues to flow into the sustainability segment, it’s now becoming harder for participants to stand out. Here are a few trends to keep in mind when evaluating strategies and brand narratives.

•	How to Find the Right PR Firm (PR Commentary) Thu., May 6, 2021 The top 10 factors to look for in the course of determining whether a PR agency is the best fit for your organization.

•	Finding the Right Financial Services Agency (Financial PR & Investor Relations) Tue., Aug. 11, 2020 Key considerations for companies looking for a PR agency that specializes in financial services.

•	Opening Doors (Crisis Communications) Tue., Jun. 9, 2020 Past crises have shown there are often tremendous opportunities to serve clients in new ways, and we’re already seeing this play out amid the disruption caused by the COVID-19 pandemic.

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Integrated Communications Programs for Financial Services Firms (Financial PR & Investor Relations) Mon., Aug. 14, 2017 Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace.