Having a crisis communication plan in place before you need it can determine whether that disruption remains a short-term blip or becomes a major PR disaster that causes long-term damage to the organization’s reputation and bottom line.
Dan Dunn is the Director of Global Communications at Flash Global.
Having a crisis communication plan in place before you need it can determine whether that disruption remains a short-term blip or becomes a major PR disaster that causes long-term damage to the organization’s reputation and bottom line.