Beth Andrix Monaghan is the CEO and founder of InkHouse, an integrated PR firm with offices in Boston, New York, San Francisco and Seattle. Find her at @bamonaghan on Twitter.
Critics have blasted local TV stations for running Amazon video PR packages as "news." If PR people must do VNRs, we should clearly credit images, quotes and video. We must offer stations relevant, authentic, compelling stories that resonate for the right reasons.