Elli St. George, Senior Partner at The Nova Consulting Group, a performance and development practice. Ms. St. George brings essential elements to the practice’s merge of functional practitioners and behavioral economics. As part of the team who developed the Advanced Sales Conversation Model© and author of the Nudge Interview Model©, she has worked with teams and sales leaders in highly competitive and complex sales environments. St. George is coach and counsel to C-level and frontline managers as they work to understand and optimize the performance of their teams.
| • | The Art of Ethical Persuasion(Leadership) Mon., Aug. 7, 2023
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Using emotion and biases to influence a potential client undermines trust and creates tension rather than fostering a long-lasting relationship based on honesty and mutual benefit.