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Gene Carozza is Senior Vice President at PAN Communications.

Stories by Gene Carozza

•	Avoiding a Tech Communications Crisis (Technology PR) Tue., Nov. 22, 2016 When it comes to the high-technology market, the possibility of something going wrong within your company is less a matter of “if” than “when.”

•	Measure Early and Often, and Don't Fear Recalibration (Technology PR) Wed., Nov. 11, 2015 Setting measurement objectives for your tech client is something that should occur at the very beginning of a campaign, not as an afterthought.

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Think Consumer When Marketing B2B Technology (Technology PR) Wed., Nov. 19, 2014 It’s a great time to be in technology PR, and sure, these new tactics, tools and technologies are valuable, but when it comes to  99% of the tech world — the B2Bs  — who face small budgets, limited resources and a dogfight to gain visibility in a crowded space, the basics appear to remain the same. Or do they?